Mouthwash Market Grow CAGR of 5.7% and Reach US$ 9,272.13 million by 2027 : The Insight Partners
Mouthwash, also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is mainly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevents oral infection and boosts the recovery process. The growth of the mouthwash market is primarily attributed to the factors such as increasing prevalence of dental conditions and rising number of oral hygiene programs worldwide.
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Top Key Players Analysis:
Procter & Gamble
Johnson and Johnson Services, Inc.
The Himalaya Drug Company
SmartMouth Oral Health Laboratories
Based on the product type, the global mouthwash market is segmented into fluoride, cosmetics, antiseptics, and oral gels. The cosmetic segment held the largest share of the market in 2019 and is likely to register the highest CAGR during the forecast period. The growing adoption of mouthwashes due to emphasis on aesthetic aspects such as fresh breath and teeth whitening is one of the prominent factors contributing to the growth of the segment. Further, the rising number of product launches are estimated to offer lucrative opportunity for the segment growth.
As per Oral Health Associates, the consumption of sugar in emerging countries has tripled over the past five decades and is subsequently leading to substantial growth of dental caries. As per the data published by the Centers of Disease Control and Prevention, oral cancer accounts for about 3% of all cancers diagnosed annually in the US. Along with dental carries, aphthous ulcers are also expected to have positive impact on the adoption of mouthwash owing to its healing properties. Further, as per the study published by the FDI World Dental Federation in 2019, oral diseases affect ~3.9 billion people worldwide, and ~44.0% of the global population suffers from tooth decay.
According to a study published by the World Health Organization (WHO) in 2020, ~530 million children around the globe suffer from dental carries of milk teeth; moreover, ~10.0% of the global population suffers from severe periodontal disease. According to the study published by the World Health Organization (WHO) in 2019, nearly 50-55% of the patients suffering from HIV also suffer from some kind of oral health problems. As per a study by the American Dental Association in 2019, ~22% of the diabetic patients suffer from periodontal diseases. The considerable prevalence of aphthous ulcers is likely to offer substantial growth opportunity for the market during the forecast period.
The report segments global mouthwash market as follows:
By Product Type
Mint Fresh Tea
Fruit and Gums
Post Oral Surgery
Frequent Dry Mouth
Chronic Bad Breath
By Distribution Channel
Independent Grocery Stores
By End User
Leading market players and manufacturers are studied to help give a brief idea about them in the report. The challenges faced by them and the reasons they are on that position is explained to help make a well informed decision. Competitive landscape of Brown Sugar market is given presenting detailed insights into the company profiles, developments, merges, acquisitions, economic status and best SWOT analysis.
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