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Breakfast Cereal Market Was Predicted to Reach USD 65.6 billion by 2028, growing at a CAGR of 4.8% in 2027 | Size, Share & Report Forecast

09-28-2022 06:29 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: GMI Research

Breakfast Cereal Market

Breakfast Cereal Market

Breakfast Cereal Market

The Breakfast Cereal Market was estimated around USD 45.1 billion in 2020 and is expected to reach USD 65.6 billion by 2028, growing at a CAGR of 4.8% over the forecast period (2021-2028).

For Additional Insights, Click to Access Complete Report -

The factors driving the growth of Breakfast Cereal Market includes growing demand for ready-to-eat food products, rising influence of western culture around the world, increase in the working population, changing eating habits of consumers and improvements in the living standards. According to the report published by Statista, the more than 522 million people in India were calculated to be employed across India in 2022, this figure is expected to reach 569 million by the end of Financial Year 2030, which will accelerate the Breakfast Cereal Market share in the approaching years. Moreover, easy availability of breakfast cereal products at supermarkets and online stores, growing awareness about the health benefits of breakfast products, rise in the launch of innovative products and rapid urbanization, are some of the additional factors supplementing the Global Breakfast Cereal Market. In addition, the increasing investments by leading players on research and development, growing demand for nutritional food products, expansion of the e-commerce platforms and rising population growth rates, are further contributing towards the market growth.

However, growth of the Breakfast Cereal Market is hindered due to increasing availability of substitute products.

The leading players operating in the market are Marico Limited, Bagrrys India Ltd., B&G Foods Inc., General Mills, Kellogg Company, Nestle S.A., Attune Foods LLC, PepsiCo Inc., Alara Whole Foods Ltd., and McKee Foods Corporation, among others.

Based on Product, the Ready to Eat Cereal segment is predicted to capture the largest market share during the forecast period

Increasing demand for instant food items and rise in the launch of innovative flavors, are pushing growth of the segment.

Based on Distribution Channel, the E-Commerce segment is projected to grow at a significant CAGR over the forecast period

E-commerce platforms are open 24*7, offers attractive discount offers along with rising internet penetration rates and growing trend of online shopping, are some of the factors propelling segment's growth.

Based on Region, the Asia-Pacific region is anticipated to expand at a remarkable CAGR during the forecast period

Rising awareness about the nutritious benefits of breakfast cereals, increase in working population across India, China and Indonesia, rapid urbanization, growing adoption of advanced technologies by manufacturers and high population growth rates, are some of the important factors augmenting the Breakfast Cereal Market size in Asia-Pacific region.

Key Development

In 2020, General Mills introduced three new breakfast cereals i.e., Minions Vanilla Vibe, Lucky Charms Honey Clovers, and Cocoa Puffs Brownie Crunch across the globe. This expansion will help the company to cater increasing consumer demand for breakfast cereals.

Market Segmentation

Segmentation by Product

Hot Cereal
Ready to Eat Cereal

Segmentation by Distribution Channel

Convenience Stores

Segmentation by Region

Asia Pacific
Rest of APAC

North America
United States of America

United Kingdom
Rest of Europe

South Africa
Saudi Arabia

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Phone: Europe - +353 1 442 8820; US - +1 860 881 2270
Address: Dublin, Ireland

Level 1, The Chase Carmanhall Road, Sandyford Industrial Estate, Dublin D18 Y3X2, Ireland

GMI Research's leadership team with extensive experience in research and consulting together with our research and domain expertise creates a strong value proposition to create solutions that addresses our clients business problems and add significant value to long lasting relationship.

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