Automotive Wrap Films Market Sales, Supply and Consumption Analysis and Forecasts to 2031

Automotive Wrap Films Market 2022

An automotive wrap film is a vinyl graphic applied directly over the original paint of the vehicle. These films are primarily used for two purposes - first being to change or enhance the appearance of a vehicle and the second being to safeguard the original paint from dust and corrosion.

One single wrap on a vehicle can last up to five years - making it a relatively affordable option. Furthermore, automotive films wraps are also commonly used for advertising purpose as they are relatively cheaper than other forms of advertisements.

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Continuous growth in the Pre-owned car markets has also led to the increase in demand of wrap films as the major scratches, improper paint and other defects can be made unnoticeable with the help of the wrap films. Globally, automotive wrap films witness significant demand, due to rising consumer interest towards paint protection and colour change films.

Automotive Wrap Films Market: Market Participants

Examples of some of the market participants in the global automotive wrap films market identified across the value chain include:

• 3M Company
• Ads Window Films Limited
• Arlon Graphics LLC
• Avery Dennison Corporation
• Eastman Chemical Company
• Foliatec Bohm Gmbh & Co. Vertriebs Kg
• Garware Polyester Limited
• Hexis S.A.
• Kay Premium Marking Films Ltd
• Madico, Inc.
• Nexfil Co, Ltd.
• Prestige Film Technologies

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

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Automotive Wrap Films Market: Dynamics

Modernization of consumer lifestyle and the rising demand for personalized cars are expected to have a substantial impact on the automotive wrap films market. Increasing demand for wrap advertising, due to its simplicity and cost effectiveness also accounts for rapid market growth.

Heavy vehicles such as buses and large vans, used for tourism also uses wrap films for promotions. The need to protect the vehicle's original paint for an extended time period is further spurring demand for these films.

The usage of automotive wrap films in advertisements is an ongoing trend. The option of alternating the original color of the vehicle with different colored wraps as per consumer choice is another factor resulting in the fueling of demand for the automotive wrap film market. Increasing competition in the automotive sector has created various challenges, such as cost, quality and appearances for wrap film manufacturers.

Automotive Wrap Films Market: Segmentation

By film type       

• Windows films
• Wrap movies
• Paint protection films

By vehicle type

• Passenger cars
• Commercial vehicles
• Heavy commercial vehicles

By application type

• Advertisement purpose
• Safety purpose

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Key geographies evaluated in this report are:

North America - U.S, Canada
Europe - France, Germany, Italy, Spain, and the UK, Eastern Europe, CIS
APAC - China, India, Japan, Australia, Others
Latin America - Argentina, Brazil, Others

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