Loyalty Management Market Size, Share Trends, Industry Report 2032 | IBM, Comarch, Aimia, SAP, Oracle, Bond Band Loyalty, Tibco, Salesforce

Global Loyalty Management Market Overview:

The Loyalty Management Market research report provides all the information related to the industry. It gives the outlook of the market by giving authentic data to its client which helps to make essential decisions. It gives an overview of the market which includes its definition, applications and developments, and manufacturing technology. This Loyalty Management market research report tracks all the recent developments and innovations in the market. It gives the data regarding the obstacles while establishing the business and guides to overcome the upcoming challenges and obstacles.

Global Loyalty Management Market Segmentation:

Segmentation chapters allow readers to understand aspects of the market, such as its products, available technologies and their applications. These chapters are written in such a way as to describe how they have evolved over the years, and what course they are likely to choose in the coming years. The research report also provides detailed information on emerging trends that may determine progress in these segments in the coming years.

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The shift toward personalized loyalty programs providing personalized recommendations which the customer interacts with helps in customer conversion. The inclusion of gamification into loyalty programs helps in increasing the figures for digital engagement, social sharing, and enhanced digital customer journey, further propelling the growth of the loyalty management market.

The COVID-19 pandemic adversely affected the transportation, construction, and hotel industries. The aggressive spread of coronavirus worldwide forced the government to introduce containment measures to curb the spread of the virus. The COVID-19 epidemic has had a moderate influence on the market growth of the market. In turn, the pandemic positively impacted the market growth.

Lockdowns imposed in various countries to stop the spread of the coronavirus hampered physical sales, yet, the popularity of e-commerce websites and online shopping grew significantly. As a result of the lockdowns, customers opted to shop online, prompting merchants to take various measures to retain their existing customers and attract new ones, resulting in the implementation of loyalty management programs.

Major Key Players Covered in this Report:

IBM, Comarch, Aimia, SAP, Oracle, Bond Band Loyalty, Tibco, Salesforce, Maritz Holdings Inc., Capillary, ICF Next, Antavo, Blue Ocean, Kobie Marketing, Epsilon.

Recent Developments

In June 2021, Oracle acquired CrowdTwist, one of the leading providers of cloud-native customer loyalty solutions to empower brands to offer personalized customer experiences.

In May 2021, Kobie acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark's Quantitative PersonaTM (QP) Method. The QP Method identifies the most valuable customers in each market based on the preferences, which drive the economic value.

In April 2021, Comarch launched its new microsite, which is loyalty marketing cloud. The new site has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse Comarch's offerings.

In February 2021, Ardian acquired a majority stake in the marketing technology group Jakala. Jakala operates changing market and assists its clients particularly large corporations to make the best use of technology and enhance data to develop their business through innovative sales and marketing projects.

In September 2020, Epsilon launched Epsilon PeopleCloud Loyalty which delivers users loyalty by creating powerful human experiences. Its customer's data online and offline are connected to a single profile, allowing users to seamlessly activate across digital and physical channels.

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The research provides answers to the following key questions:

>> What is the estimated growth rate of the market for the forecast period 2022-2032? What will be the market size during the estimated period?

>> What are the key driving forces responsible for shaping the fate of the Loyalty Management market during the forecast period?

>> Who are the major market vendors and what are the winning strategies that have helped them occupy a strong foothold in the Loyalty Management market?

>> What are the prominent market trends influencing the development of the Loyalty Management market across different regions?

>> What are the major threats and challenges likely to act as a barrier in the growth of the Loyalty Management market?

>> What are the major opportunities the market leaders can rely on to gain success and profitability?

Regional Coverage:

The region-wise coverage of the market is mentioned in the report, mainly focusing on the regions:

>> North America includes the United States, Canada, and Mexico

>> Europe includes Germany, France, UK, Italy, Spain

>> South America includes Colombia, Argentina, Nigeria, and Chile

>> The Asia Pacific includes Japan, China, Korea, India, Saudi Arabia, and Southeast Asia

Global Loyalty Management Market Segmentation:

By Delivery Type (Standalone Program and Managed Platform), By Organization Size (SME, Large Enterprise), By Deployment Mode (Cloud and On-premises), By End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality, Others)

Highlighting points of the report:

>> The Loyalty Management Market research report includes the qualitative and quantitative market value

>> This high-quality research report is prepared using both primary and secondary sources

>> The research examines the industry-changing elements of the market segments

>> It gives you a better insight into market factors and how you may use them to create future possibilities

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