Global Out-of-Home Advertising Market Size is expected to reach a value of USD 49.16 Billion by 2028, at a CAGR of 5.81% over the forecast period (2022 - 2028)

The Global Out of Home Advertising Market was valued at USD 33.13 Billion in 2021, and it is expected to reach a value of USD 49.16 Billion by 2028, at a CAGR of 5.81% over the forecast period (2022 - 2028). The research provides an up-to-date Out-of-Home Advertising market analysis of the current market landscape, latest trends, drivers, and overall market environment.

Growing competition demands companies to spend more on marketing and advertising, as advertisement is the best way of attracting customer attention and increasing product reach. Out-of-Home (OOH) Advertising which is also known as outdoor advertising is the oldest method of advertising in which the commercials are run on billboards, wall caps, and large posters, and these are placed in densely populated areas. These are rented means for displaying the commercials and conveying information to the audience, it also helps in developing product reach and spreading a broader message supporting the product or service campaign across the urban region. All these factors further fuel the growth of the out-of-home advertising market over the analysis period.

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Billboard advertising held the largest market share in the year 2021 and is expected to dominate the segment throughout the analysis period. The major reason for their supremacy is their unavoidable presence as it can't be turned off or skipped or switched between like any other source of marketing. These boards are the old-fashioned marketing strategy for all companies as it helps build brand image and trust regarding the brand among the audience. Such marketing strategies are therefore followed by all companies and are not easily replaceable which is raising the demand for the out-of-home advertising market in the longer run.

The use of analytical tools for efficiently increasing reach and attaining customers' attention are some of the recent trends witnessed in the out-of-home advertising market. Now the advertisers can manage ad campaigns remotely through these tools. The involvement of analytics in the advertising campaign gives power to the company to analyze and track customer engagement with the product campaign through out-of-home advertisements. These initiatives are attracting investment into the segment and helping to develop more advanced analytics software tools to analyze and increase efficiency, as well as to provide marketing solutions to businesses. This will fuel the demand for the out-of-home advertising market during the forecast period.

Read the market research report, "Global Out-of-Home Advertising Market segmented By Type (Billboards, Shelters, Transit displays, Street furniture), By Platform (Physical outdoor advertising, Digital outdoor advertising) & By Region - Forecast and Analysis 2022-2028" by SkyQuest

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The Asia Pacific region held around 30% of the out-of-home advertising market global share in the year 2021. The main contributor to this dominance in the region is the presence of large growing economies like China and India. Growing investments in marketing and brand building by companies are some of the main reasons for this dominance. This is expected to grow with time as more companies and brands are entering the business segment and require to reach out to the audience which could be easily gained through out-of-home advertising strategies which will also propel the growth of the out-of-home advertising market during the analysis period.

As a result of the domain's technological nascence, no company currently wields significant influence, and the race to dominance has already begun, with companies investing in multiple projects, and acquiring a few on their way to the finish line in the domain. The top players in this market include APG SGA (Switzerland), Burkhart Advertising Inc. (US), Clear Channel Outdoor Holdings Inc. (US), Daktronics Inc. (US), Drury Displays Inc. (US), Fairway Outdoor LLC (US), JCDecaux SA (France), Lamar Advertising Co (US), OUTFRONT Media Inc. (US), Ströer SE & Co (Germany), Global Media & Entertainment (UK), Publicis Groupe (France), Focus Media (China).

The report published by SkyQuest Technology Consulting provides in-depth qualitative insights, historical data, and verifiable projections about Out-of-Home Advertising Market Revenue. The projections featured in the report have been derived using proven research methodologies and assumptions.

Report Findings
Drivers- The growing use of digital billboards is one of the major driving factors for the out-of-home advertising market. These digital billboards could be placed anywhere near the required audience. The portable properties of these boards are the main reason for the growth of digital billboard advertisements.
Restraint- The growing use of smartphones and the penetration of the internet to various corners of the world is increasing the demand for digital marketing strategies. These strategies can be used for showing a specific type of advertisement for a specific type of customer and that can lead to better lead conversion which is a major restraining factor for the out-of-home advertising market during the analysis period.

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What does this Report Deliver?
Market Estimation for 20+ Countries
Out-of-Home Advertising Market demand by Region, Sub-Region, and Country
Customization on Segments, Regions, and Company Profiles
100+ tables, 150+ Figures
Global, Regional, and Country specific Out-of-Home Advertising Market Trends
Comprehensive Mapping of Out-of-Home Advertising Industry Parameters
Attractive Investment Proposition in the Global Out-of-Home Advertising Industry
Competitive Strategies Adopted by Out-of-Home Advertising Market Key Players
Drivers, Restraints, Opportunities, Challenges, and the impact on the Out-of-Home Advertising Market Size
Market growth rate till 2028
Regulatory scenario, regional dynamics, and Out-of-Home Advertising market insights of leading countries in each region
In-depth Market insights by Region and Country
Market Segmentation Trend Analysis, Opportunities, and Growth
Porter's five force analysis to know the market's condition
Pricing Analysis and Out-of-Home Advertising Market Sales
Parent market analysis
Product portfolio benchmarking

SkyQuest has segmented the Global Out-of-Home Advertising Market based on Type, Platform, and Region:
Global Out-of-Home Advertising Market by Type (Revenue, USD Billion, 2021 - 2028)
Billboards
Shelters
Transit displays
Street furniture
Global Out-of-Home Advertising Market by Platform (Revenue, USD Billion, 2021 - 2028)
Physical outdoor advertising
Digital outdoor advertising
Global Out-of-Home Advertising Market By Region (Revenue, USD Billion, 2021 - 2028)
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia Pacific
China
India
Japan
Rest of Asia Pacific
Central & South America
Brazil
Rest of CSA
Middle East & Africa
GCC Countries
South Africa
Rest of MEA

Key Players in the Global Out-of-Home Advertising Market
APG SGA (Switzerland)
Burkhart Advertising Inc. (US)
Clear Channel Outdoor Holdings Inc. (US)
Daktronics Inc. (US)
Drury Displays Inc. (US)
Fairway Outdoor LLC (US)
JCDecaux SA (France)
Lamar Advertising Co (US)
OUTFRONT Media Inc. (US)
Ströer SE & Co (Germany)
Global Media & entertainment (UK)
Publicis Groupe (France)
Focus Media (China)

About Us:
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This release was published on openPR.