Surging Investments are stimulating the Global Wifi Analytics Market Growth

Inkwood Research predicts that the Global Wifi Analytics Market is estimated to record a CAGR of 19.43% in terms of revenue during the forecasting period of 2020-2028.

"Browse 43 Market Data Tables and 45 Figures spread over 145 Pages, along with an in-depth TOC on the Global Wifi Analytics Market Forecast 2020-2028."

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The prominence of wifi networks and devices has been relentlessly increasing, across the world. wifi analytics entails the usage of wifi networks to collect data on devices like laptops and smartphones. It also contains detailed information on device behavior. It is associated with detecting devices connected to wfFi access points, which, in turn, helps analyze consumer behavior and the market's evaluation.

Growing Investments in Wifi Analytics is driving the Global Market

The launch of quantifiable business outcomes in major companies has dramatically increased due to their investments in the field of data analytics. As a result, their competitors have started increasing their investments in wifi analytics, to avoid losing potential gains. According to research conducted, most enterprises are expected to either expand their use of big data in an HR function or begin using it shortly. Human talent is proven to be a competitive benefit within an economy that is driven by knowledge. Thus, data analysis that assists organizations in encouraging, attracting, and preserving the right individuals is a matter of executive interest.

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Service - the Fastest-growing Component Category

Wifi analytics services primarily comprise professional and managed services. They include significant components of a solution package, except for a customized program that caters to specific requirements. Consultation services also assist customers by offering information, advice, and analysis to create updated and efficient decisions. The segment also concentrates on client needs, which subsequently helps enhance the wifi analytics solution performance. As services steadily reduce the duration and expenses associated with augmenting systems, this segment in the component category is predicted to witness the highest growth rate during the forecast period.

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Asia Pacific to Mark its Presence in the Global Market By 2028

An increase in technology expenditures, the rise in demand for cost-effective analytical software and services amongst SMEs, and the transition of businesses from on-premise cloud-enabled wifi analytics have influenced market growth in the Asia Pacific region. Moreover, an added demand for enhanced efficiency in activities related to marketing is also predicted to fuel the region's market growth. The wifi analytics market has an added advantage in India due to a rise in demand for mobile broadband subscriptions and cloud migration, integrated with the population of the country. In South Korea, stable investments within the ICT and telecommunications infrastructure have provided excellent support to the surging demands for national and international communications.

There are a moderate number of rivals in the wifi analytics market. However, new entrants are deemed as a moderate to high threat. This is due to high investment expenses and legal barriers. Some of the distinguished companies functioning in the market are Skyfii Limited, Cisco Systems Inc., Purple, Singtel, Gozone WiFi LLC., etc.

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