Conversational Marketing Software Market Size, Growth, Trends | Industry Report, 2022 - 2028|Drift, Snaps

 

Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations route to specific product recommendations or offers. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
Highlights
Considering the economic change due to COVID-19 and Russia-Ukraine War Influence, the global Conversational Marketing Software market is projected to reach US$ 5493.7 million by 2028 from an estimated US$ 778.3 million in 2022, at a CAGR of 38.5% during 2023 and 2028.
Global conversational marketing software main players include Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Whisbi, etc., totally accounting for about 80% of the market. Americas is the largest market, with a share over 40%. As for the types of products, it can be divided into cloud based and on-premises. The most common product is cloud based, with a share over 90%. In terms of applications, it is widely used in large enterprises and SMEs. Large enterprises is the largest application, holding a share over 70%.

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Complete study of the global Conversational Marketing Software market is carried out by the analysts in this report, taking into consideration key factors like drivers, challenges, recent trends, opportunities, advancements, and competitive landscape. This report offers a clear understanding of the present as well as future scenario of the global Conversational Marketing Software industry. Research techniques like PESTLE and Porter's Five Forces analysis have been deployed by the researchers. They have also provided accurate data on Conversational Marketing Software production, capacity, price, cost, margin, and revenue to help the players gain a clear understanding of the overall existing and future market situation.

 
Segmental Analysis

The report has classified the global Conversational Marketing Software industry into segments including product type and application. Every segment is evaluated based on growth rate and share. Besides, the analysts have studied the potential regions that may prove rewarding for the Conversational Marketing Software manufacturers in the coming years. The regional analysis includes reliable predictions on value and volume, thereby helping market players to gain deep insights into the overall Conversational Marketing Software industry.

Global Conversational Marketing Software Market Segment By Type:

Cloud Based
On-Premises

Global Conversational Marketing Software Market Segment By Application:

Large Enterprises
SMEs

Competitive Landscape

It is important for every market participant to be familiar with the competitive scenario in the global Conversational Marketing Software industry. In order to fulfill the requirements, the industry analysts have evaluated the strategic activities of the competitors to help the key players strengthen their foothold in the market and increase their competitiveness.

Key companies operating in the global Conversational Marketing Software market include: Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Whisbi
 
Key questions answered in the report:

What is the growth potential of the Conversational Marketing Software market?
Which product segment will grab a lion's share?
Which regional market will emerge as a frontrunner in the coming years?
Which application segment will grow at a robust rate?
What are the growth opportunities that may emerge in the Conversational Marketing Software industry in the years to come?
What are the key challenges that the global Conversational Marketing Software market may face in the future?
Which are the leading companies in the global Conversational Marketing Software market?
Which are the key trends positively impacting the market growth?
Which are the growth strategies considered by the players to sustain their hold in the global Conversational Marketing Software market?
 
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