Wheatgrass Products Market 2022, SWOT Analysis, Key Development Forecasts Till 2028

According to Precision Business Insights (PBI), the latest report, the wheatgrass products market is expected to be worth USD 182.3 million in 2022, growing at an 6.5% CAGR from 2022 to 2028. The primary drivers of the expansion of the global wheatgrass products market include enormous health benefits, the demand for nutritious foods and supplements, and the increasing number of diabetes patients and chronic diseases.

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Powder Segment to Dominate the Wheatgrass Products Market:
The powder segment is expected to account for a larger revenue share in the global wheatgrass products market, with a value share worldwide. The powder segment is expected to dominate with the largest revenue share in the forecasted years. Wheatgrass powder has anti-inflammatory properties and various other nutritious properties. Hence, manufacturers are producing super supplements or superfoods by mixing wheatgrass powder into herbal products. This is expected to boost the market growth of the segment in the forthcoming years.

North America Wheatgrass Products Market:
The North American market is expected to increase in the global wheatgrass products market over the forecast period. The Asia Pacific market is expanding as a result of the increased health-conscious consumers and growing demand for organic food products. Asia Specific region held considerable market share during the estimated period owing to the demand for plant-based functional products, a growing geriatric population, and increasing prevalence of diabetes and chronic diseases.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
The global wheatgrass products market further reveals that the key players are increasingly adopting strategies such as the launch of newer products, product launches, and long-term alliances to improve market revenue share and gain significant geographic presence across the region. For instance, In May 2022, NOW announced the launch of its new national brand campaign, which emphasizes affordable products for health with its motto: "Feel good spending less with NOW.

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The wheatgrass products market is segmented based on product type, distribution channel, end-user, and geography.
Based on the product type, the market is segmented into the following:
• Juice
• Powder
• Others

Based on the distribution channel, the market is segmented into the following:
• Supermarket/Hypermarket
• Specialist Retailers
• Online Retailers
• Others

Based on the end user, the market is segmented into the following:
• Food & Beverages
• Nutraceuticals
• Personal Care & Cosmetics
• Pharmaceuticals
• Pet Food
• Others

Based on geography, the market is segmented into the following:
• North America
• Europe
• The Asia Pacific
• Latin America
• MEA

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Key players' profiles in the wheatgrass products market report are Pines International, NOW Foods, Synergy Natural, My Protein, Naturya, Amazing Grass, Kapiva, Abe's Organics, Nutriblade, Navitas Organics, and Naturya.

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This release was published on openPR.