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GeoPoint Completes Strategic Name Change to OnCell Systems, Inc.

09-05-2007 09:21 PM CET | Tourism, Cars, Traffic

Press release from: OnCell Systems, Inc.

GeoPoint Completes Strategic Name Change to OnCell Systems,

Rochester, NY, September 4, 2007 – GeoPoint Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today it has completed a strategic company name change to OnCell Systems, Inc. Effective immediately, the company will utilize this new corporate name and brand. The OnCell Systems, Inc name is in better alignment with the company service brands including OnCell Audio, OnCell Video and OnCell GPS. “We are truly excited about the new company name,” said Thomas Dunne, OnCell Systems President and CEO. “This change aligns our brand and service names while focusing our marketing efforts going-forward.”

OnCell Systems, Inc will continue its rapid growth in sales of OnCell Audio to museums, art galleries, universities and historic sites. OnCell Audio allows such venues to enhance visitor experience through audio interpretation via the visitor’s own cell phone. “OnCell Systems provides better brand consistency with our core product lines,” said Kevin Dooley, OnCell Systems VP of Market Development. “We’re excited about the opportunity to position this new brand in our markets.”

OnCell Systems, Inc
1050 H Pittsford-Victor Rd.
Pittsford, NY 14534
Kevin Dooley, VP Market Development, 585.419.9844 x102
kdooley@oncellsystems.com, www.oncellsystems.com

About OnCell Audio service

OnCell Audio is OnCell Systems’ flagship service that provides informational audio content to a visitor’s cell phone or mobile device. The service includes the My OnCell client interface that allows the user to make real-time changes to their content. The service is scalable and flexible to meet the needs of any client’s venue. Future releases of the service will include images, streaming video and GPS features. Current clients include The George Eastman House, U.S. Botanic Garden, National Soccer Hall of Fame, Rochester Museum and Science Center, Pollack-Krasner House and Miami Art Deco Center.

About OnCell Systems, Inc.

OnCell Systems is the leading provider of location-based multimedia solutions for museums, outdoor parks, and other small to large venues, globally. Oncell is driven to lead the location-based information movement by delivering incredibly simple applications that are inexpensive, scalable and flexible. For more information about OnCell Systems, visit www.oncellsystems.com.

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