Press release
Spending In Digital Customer Experience and Engagement Solutions Market Likely to Reach a Valuation of Nearly US$ 626.6 Million by the end of 2032
lobal Spending in Digital Customer Experience and Engagement Solutions Market was valued at US$ 375.8 Mn in 2021 and is expected to reach US$ 626.6 Million by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report customer awareness segment by the solution will remain pivotal for the market as the bulk of revenue will be generated through this category. It is projected that the customer awareness segment will account for a CAGR of 4.6% during 2022 - 2032.The US to Command the Larger Proportion of Spending in Digital Customer Experience and Engagement Solutions Market throughout the Analysis Period
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The US commands over 25% of the market share and is expected to keep that position intact with an absolute opportunity growth of US$ 69.2 Mn to reach a valuation of US$ 174.7 Mn by 2032. By the end of 2019, the Business to Business (B2B) e-commerce was valued at around US$ 6.7 Tn.
Spending in Digital Customer Experience and Engagement Solutions Market: Competition Insights
Currently, Spending in Digital Customer Experience and Engagement Solutions companies are working toward finding a balance between expanding their product portfolio and capitalizing on the growing market demand. The key companies operating in the Spending in Digital Customer Experience and Engagement Solutions market include PLC, Capgemini SE, Cognizant, IBM Corporation, Liferay Inc., MEGA International, Orange Business Services, Tietoevry Corporation, SAS Institute Inc., KOFAX Inc., NCR Corporation, Tata Consultancy Services (TCS) Limited, Zendesk Inc., and SAS Institute Inc.
The key recent developments of Spending in Digital Customer Experience and Engagement Solutions manufacturers are as follows:
· In July 2022, Cognizant announced that it has received a multi-year mandate by the National Insurance Company Limited (NICL) for the purpose of accelerating and managing the agency's digital transformation.
· In June 2022, it was announced that KOFAX Inc. had acquired Tungsten Corporation, a global B2B e-invoicing network facilitating and streamlining complex invoice-to-pay processes. This acquisition is estimated to aid organizations with every level of maturity pertaining to e-Invoicing.
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In May 2022, the Finnish Border Guard collaborated with Tietoevry Corporation in order to implement a state-of-the-art Maritime Search and Rescue (SAR) Command and Control System for helping the agency's work by invigorating and digitizing the information exchange between maritime SAR command centers and search and rescue units to provide extensive support to save lives in maritime emergencies.
Key Segments Covered in Market Survey
The Spending in Digital Customer Experience and Engagement Solutions Market is segmented based on business type, touchpoints, industry, enterprise size, solution, and region.
By Business Type:
Business to Business (B2B)
Business to Consumer (B2C)
Business to Business to Consumer (B2B2C)
By Touch Points:
Social media
Gamification
Digital Marketing
Mobility
By Industry:
Banking
Insurance
Manufacturing
Public Sector
Telecommunications
Utilities
Retail and wholesale
Services & Consumers
Transport
By Enterprise Size:
Small Enterprises
Medium Enterprises
Large Enterprises
By Solution:
Customer Awareness
Customer data management platforms
Customer Analytics
Advertising & Marketing
Personalization/Content Targeting
Cross Selling/ Upselling
UI Design
Loyalty Programs
Transactions/ Sales
Virtual Trials/ Displays
Chatbot
Self-serve tools
Digital surveys
Case Management
Customer Engagement
Purchase and relation
Support Services
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years
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