One in three accountancy companies in the UK are virtually invisible in search engine results

Results from an extensive research study commissioned and published by Verbatim Telephone Answering Service has uncovered staggering statistics on accountants' digital customer service.

With one in three accountancy companies in the UK virtually invisible in search engine results and over 75% failing to use social media to promote their business, Verbatim's research highlights a stark picture for the industry. However, the report also highlights some bright spots and identifies some excellent examples of best practice to show what is possible.

Verbatim has summarised that to keep their customers up-to-date with the latest industry insights, and to share knowledge with customers looking for financial advice, accountants must keep up with digital best practices.

Today's consumers expect a seamless digital customer service journey as they interact with companies online from first awareness through to acquisition of services. Active engagement across social media platforms, multiple customer service options such as webchats, and being discoverable on search engines are all key to accountancy companies maximising the quality of each customer encounter.

These days, accountants who have a diverse digital customer service experience and a strong online presence can quickly grow their customer base.

Verbatim has dug deeper to find how accountants are getting it wrong, and how they can bring excellent digital customer service to the forefront of their business.

Verbatim's research has uncovered these worrying statistics:

- Despite over 95% of digital users regularly using social media, three-quarters of the accountancy companies we reviewed either didn't have a presence on LinkedIn, Facebook or Twitter, or didn't promote it. In most cases we found that those who did have a presence on one of the major channels would have a presence on all.

- 1 in 3 accountancy companies have websites which are virtually invisible in search results severely limiting their ability to be found by customers.

- Only 8% of the accountancy companies we reviewed had web chat on their website, despite the fact that research has shown that 75% of millennials admit to avoiding phone calls.

- 81% of the accountancy websites we reviewed would be classed as 'difficult to read' even though the average reading age in the UK is nine.

To read more about Verbatim's findings, read their full report here:

https://verbatim-cc.co.uk/press-releases-are-accountancy-companies-embracing-digital-customer-service/

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This release was published on openPR.