Electric Toothbrush Market is Expected to be Worth USD 3,326.6 Million in 2022, Growing Adult Consumers

According to Precision Business Insights (PBI), the latest report, the electric toothbrush market is expected to be worth USD 3,326.6 million in 2022, growing at an 8.4% CAGR from 2022 to 2028. The primary drivers of the expansion of the global electric toothbrush market include an increase in awareness about oral hygiene, the incorporation of advanced technology like Artificial Intelligence, growing e-commerce platforms, and the rise in consumer purchasing power.

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Adult to Dominate the Electric Toothbrush Market
Based on end-use, the global electric toothbrush can be segmented into adult consumers and children consumers. Adult consumers are expected to account for a larger revenue share in the global electric toothbrush market, with a value share worldwide. It is due to high-stress levels, bad lifestyles, and habits that result in improper oral and gum health. Hence, the adult segment will boost the global market growth in the forecasted years. The children segment is also growing rapidly in 2022 and is expected to maintain the trend in the upcoming years.

North America Electric Toothbrush Market:
North America held considerable market share during the estimated period due to new innovative electric toothbrushes, higher disposable income, growing per capita income in this region, and increasing oral health problems. For example, according to a report, over 50% of adults had gingivitis on an average of 3 to 4 teeth. Subgingival calculus was present in 67% of the population in the USA. The Asia Pacific market is expected to increase in the global electric toothbrush market over the forecast period. The Asia Pacific market is expanding as a result of the rising spending on healthcare, an increase in the population of middle-class people, and growing awareness about oral problems.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
The global electric toothbrush market further reveals that the key players are increasingly adopting strategies such as the launch of newer products, product launches, and long-term alliances to improve market revenue share and gain significant geographic presence across the region. For instance, In Mar 2022, Tooth care giant Oral-B launched its latest flagship electric toothbrush iO Series 10 which is equipped with Artificial Intelligence (AI) to offer real-time guidance. In April 2021, Colgate-Palmolive teams up with Philips on Latam electric toothbrush launch

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The electric toothbrush market is segmented based on product type, technology, end-user, and geography:
Based on the product type, the market is segmented into the following:
• Battery Powered
• Rechargeable

Based on the technology, the market is segmented into the following:
• Rotational
• Vibrational
• Sonic
• Ultrasonic
• Others

Based on the end user, the market is segmented into the following:
• Adults
• Children

Based on geography, the market is segmented into the following:

• North America
• Europe
• The Asia Pacific
• Latin America
• MEA

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Key players' profiles in the electric toothbrush market report are Panasonic Corporation, Colgate-Palmolive Company, The Procter & Gamble Company, JSB Healthcare, Koninklijke Philips N.V., Omron Healthcare, Inc., Oral B, FOREO Company, Wellness Oral Care Company, Fairywill Company, Xiaomi, and Smilex Company.

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This release was published on openPR.