Meal Kits Delivery Service Market is Expected to Reach US$ 89.53 Bn by the End of 2031-Home Chef, Gobble, Martha & Marley Spoon, Blue Apron, Hungryroot, Dinnerly, HelloFresh, Yumble, Purple Carrot, Sakara Life, Daily Harvest, Factor 75, Green Chef, Fresh

The global Vegan Meal Kit Delivery Service Market is expected to reach close to USD 89.53 Bn by 2032 with an annualized growth rate of 23.6% during the forecast period 2022-2032. Vegan meal kit delivery service offers aforementioned and other multiple benefits. It offers prepared meal plus gives add-ons like proteins and breakfasts. Also, it provides options for various plant-based diet patterns. Interestingly, the vegan meal kit offers seasonal, high quality, and organic ingredients.

Key Players in the Meal Kits Delivery Service market:

Home Chef, Gobble, Martha & Marley Spoon, Blue Apron, Hungryroot, Dinnerly, HelloFresh, Yumble, Purple Carrot, Sakara Life, Daily Harvest, Factor 75, Green Chef, Fresh Direct, Freshly, EveryPlate, Veestro, Snap Kitchen, Sun Basket

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The global vegan kit delivery service market is classified into online and offline on the basis of delivery platform. Among these, the offline meal kit delivery segment accounted for highest market share and experts anticipate that the segment will grow extensively in second quarter of 2022 and in the next few years.

Among those, North America accounted for highest sales revenue in vegan meal kit delivery services in the world. In North American states like United States, 29% millennial population has tried meal kit services. The working population in cities highly prefers vegan meal kit delivery service and many US citizens believe that meal kits are healthier than restaurant food. Also, prominent firms are established in US. Blue Apron is highly recognized name in the world that offers best vegan meal kit delivery service.

Meal Kits Delivery Service Market Types:

Monthly Subscription, Daily Subscription, Meal Subscription, Others.

Meal Kits Delivery Service Market Applications:

Child, Teenager, Adult, Elder

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Offering Insights
The cook and eat segment dominated the market for meal kit delivery services and held the largest revenue share of 60.7% in 2021. The segment is expected to maintain dominance over the forecast period. The dominance can be attributed to the popularity of gourmet-style, home-cooking amongst youngsters. It also lets one try new recipes or gourmet meals without spending extra money eating at restaurants. These recipes are more time-intensive than the heat and eat segment but are a big-time saver than the conventional method of cooking. Further, it saves a lot of time on going to supermarkets and grocery stores as all the ingredients come pre-portioned in the exact amount required for a single person or more.

Service Insights
The single delivery service segment dominated the market for meal kit delivery services and accounted for the largest revenue share of 57.8% in 2021.The single delivery service segment is extremely convenient for bachelors who are studying, perusing a degree, or are staying away from family and are working or involved in a particular job and are unable to invest enough time in cooking. Furthermore, most of these bachelors are not well versed in healthy cooking. Thus, service providers offer a complete solution to these issues of a single bachelor.Most of these single people have been looking for a healthier diet, which is beneficial to both body and mind.

Platform Insights
The online segment dominated the market for meal kit delivery services and accounted for the largest revenue share of 63.2% in 2021. Companies that are having established an online platform are capable of providing client service through greater flexibility by being available round the clock. The majority of the companies offer their products through their own websites to offer convenience to the consumers. Customers prefer to visit websites and find out about the weekly and monthly menu and the types of food subscriptions available, instead of visiting the service provider in person or over a call.It also helps the companies to serve customers settled across a geographical area

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Meal Type Insights
The non-vegetarian segment dominated the market for meal kit delivery services and held the largest revenue share of 63.7% in 2021. The segment is expected to maintain its dominance over the forecast period. The segment's growth can be attributed to the presence of protein, as well as vitamins and minerals such as A, B6, B12, niacin, and thiamine in meat, which make it appealing to consumers who want to include lean protein in their diets. Several product delivery service companies are offering a diverse variety of fresh, value-added, and healthy meats, which is driving the consumption of non-vegetarian meal kits. Other factors such as growing awareness levels regarding the benefits of consuming non-vegetarian diets including fish and chicken are driving the product demand.

The vegetarian meal kits segment is expected to witness a CAGR of 17.6% in the market for meal kit delivery services from 2022 to 2030. One of the main reasons why many people follow a vegetarian diet is that they prefer to consume a high proportion of fresh, healthful, plant-based foods, which provide antioxidants and fiber, along with various long-term health benefits. Most likely, the adoption of plant-based and cruelty-free diets are the factors responsible for the increase in the number of vegetarians across the globe. These figures indicate that the demand for vegetarian and vegan kits is expected to increase.

Regional Insights
North America dominated the meal kit delivery services market and accounted for the largest revenue share of 46.2% in 2021. A large number of consumers purchase these kits in the region to save their time and effort. The product has become a healthier and inexpensive alternative to pre-cooked food items available in retail stores, delivery services, or restaurants. Furthermore, companies such as Blue Apron and Sun Basket have witnessed a sharp increase in product demand during the COVID-19 outbreak, as consumers feel it is safer to eat home-cooked food. In March 2020, Blue Apron experienced increased demand for its meal kits reflecting, in part, changes to consumer behavior in response to the COVID-19 pandemic.

Key Companies & Market Share Insights
The market for meal kit delivery services is characterized by the presence of a few well-established players and several small and medium players.Mergers, acquisitions, and product launches remain one of the key strategic initiatives in the industry. For instance:

In August 2021, Freshly Inc., launched its first-ever plant-based prepared meals line - 'Purely Plant', including six new meals featuring plant-based proteins made with clean, whole-food ingredients to cater to ongoing demand for variety, taste, nutrition, plant-based meal options and convenience among consumers. Meals can be heated and served in three minutes with no preparation required.

In November 2020, HelloFresh acquired Factor75, LLC for USD 277 million. The acquisition was aimed at strengthening HelloFresh's position in the U.S. market and increase its consumer base across the country.

In October 2020, Nestlé acquired Freshly Inc. for USD 950 million. This acquisition was aimed at boosting the growth opportunities for Freshly Inc. and it also allowed Nestlé to enter the fast-growing industry in the U.S.

Meal Kit Delivery Services Market Report Highlights
In Asia Pacific, the market is expected to register the fastest CAGR of 18.8% during 2022 to 2030 as major economies like Japan, and China have been adapting to the western culture of meal-kits and witnessing this behavior, many companies are tapping into meal kits delivery services
The heat and eat segment is expected to register a CAGR of 17.8% from 2022 to 2030 owing to the growing popularity among the working population due to their hectic lifestyles and busy schedules with no or less time for cooking
The multiple meal kit delivery services segment is expected to register a CAGR of 17.7% from 2022 to 2030 as this kit service is offered to families where both parents are working and have hectic and busy lifestyles
The non-vegetarian meal kit delivery service segment held the largest revenue share of 63.7% in 2021. This can be attributed to the popularity of non-vegetarian meal kits across the globe and the nutritional value associated with this type

Some of the prominent players in the meal kit delivery services market include:

Blue Apron, LLC

Freshly Inc.

HelloFresh

Sun Basket

Relish Labs LLC (Home Chef)

Gobble

Marley Spoon Inc.

Purple Carrot

Fresh n' Lean

Hungryroot

Country-wise Insight
How Big is the Opportunity in the U.S. Meal Kit Delivery Services Market?
U.S. Meal Kit Delivery Market to Benefit from Strong Presence of Leading Food Delivery Companies

In North America, the U.S. is considered to be the most lucrative meal kit delivery services market, and is expected to account for a value share of 75% in 2022. Presence of key players is one of the key factor driving the demand in the market.

Meal kit delivery services have been considered as one of the most innovative businesses. It makes it simple to prepare and enjoy your own meals at home. Meal Kit services are customizable, so anything is possible.

How will Increased Demand for Vegan or Plant Based Meals Affect Meal Kit Delivery Services in the U.K.?
Growing Demand for Vegan Food Products to Boost Meal Kit Delivery Services Market

Demand for the vegan and plant based food industry is fuelled by growing consumption of vegan and plant based food products' health benefits. Also, growing preferences for vegan or plant based meals will create conducive environment for meal kit delivery services market players.

For instance, in 2021, Freshly Inc. acquired Green Chef meal delivery company that is engaged in offering vegan meals in the country. The company Green Chef emphasises more on sustainable ingredients.

Besides sourcing and using ingredients in sustainable form the company also focusses on off-setting 100% of its distribution and operational related carbon emissions. Thus the efforts of the players to stress more on sustainability aspect is further expected to drive the U.K. meal kit delivery services market during the forecast period.

Will Australia Emerge as a Promising Meal Kit Delivery Services Market?
Australia Meal Kit Delivery Services Market to Gain from Burgeoning Consumption of Plant Based Food Products

Australia is expected to hold a prominent market share of 18% in Oceania meal kit delivery services market. Growth is underpinned by rising demand for healthy and plant based food products in the country.

For instance, Youfoodz, an Australian based meal kit delivery services company, acquired by Freshly Inc. in the year 2021 is promoting its services with a tagline Healthy Eating Made Easy.

Category-wise Insight
What Type of Offering is Most Preferred for Meal Kit Delivery Services?
Heat & Eat Meal Kit Delivery Services to Remain Highly Sought-After

In terms of offering type, heat & eat category is expected to reflect a high CAGR of 17% during the forecast period. Consumers prioritising convenience factor is playing a key role in scaling up the demand for heat & eat meals during the forecast period.

Which is the Leading Sales Channel in Meal Kit Delivery Services Market?
Advent of Online Food Services to Boost Meal Kit Delivery Services through Online Channel

Based on sales channel, online category accounts for a prominent market share in the market. Key players are focused on enhancing their market reach through online channels. By enhancing their penetration through online platforms, players are focused on further providing consumers with customized and personalised meal options.

What Meal Type Will Increase Meal Kit Delivery Services Market Revenue?
Rising Trend of Veganism to Increase the Sales in Meal Kit Delivery Services Market

In terms of meal type, vegan meals segment is expected to reflect a high CAGR during the forecast period. Vegan food is slowly gaining popularity as consumers are turning health and diet conscious.

Growing awareness regarding food intake among individuals is likely to play a key role in driving consumer's preferences for vegan meals. Thus players are enhancing their meal offerings to also include vegan meals in their offerings.

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