Malted Barley Market Analysis 2022 | Key players: Graincorp, Soufflet Group, Rahr Corporation, Malt Products Corporation, Viking Malt PureMalt, Barmalt, Muntons plc

According to Precision Business Insights (PBI), the latest report, the malted barley market is expected to be valued at USD 8.6 billion in 2022 which is expected to grow at a CAGR of 2.5% over 2022-2028. The primary factors that drive the malted barley market forecast are the increasing usage of malted barley in food industries, growing use of malted barley in the production of alcoholic and non-alcoholic beverages, and increasing use of organic malted barley in producing breweries.

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Beer Industry to Dominate the Malted Barley Market:
Based on application type, the beer industry holds the highest market share. The major factor for the rise of this segment beer industry is the important consumer of malted barley. The increasing demand for beer gas has grown the demand for malted barley which further drives the global malted barley market. Beer is responsible for major scale production of malted barley. Apart from this, malt is also used in food products which can drive the growth of the market.

North America Malted Barley Market:
North America, followed by Europe, leads the global malted barley market due to high beer consumption and shifting in consumers' behavior and lifestyles toward healthier food and beverages. North America leads the global market due to entrenched research infrastructure, increasing funding from public and private sectors, and rising collaborations among global key players have contributed to increasing the sales of malted barley in this region. Apart from this, the major factor that drives the market in this region is the growth of certain organizations that help in cultivation, preparation, and breeding which provides the ideal conditions for the growth of higher-quality malted barley.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
The global malted barley market further reveals that the key players are implementing strategies such as the extension of product collection through research and development activities, product launches, acquisitions, mergers, and strategic alliances to improve their market position and strengthen the market revenue share. In June 2021, Boortmalt announced an investment of multi-million pound in expanding its malting amenities to Buckie, on the Morayshire Coast. In March 2021, Manna Go Grains Malt launched by Southern Health Foods entered 6000+ crore MFD (Malt Food Drink) market space.

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The malted barley market is segmented based on, product type, form, application, end users, and region.
Based on the product type, the market is segmented into the following:
• Basic Malt
• Special Malt

Based on the form, the market is segmented into the following:
• Flakes
• Pellets
• Granular
• Powder
• Liquid
Based on the application type, the market is segmented into the following:
• Brewing
• Food Industry
• Beer
• Whiskey
• Pharmaceutical
• Others

Based on the end users, the market is segmented into the following:
• Beverages
• Bakery
• Snacks & Convenience Food
• Animal Feed
• Alcohol Industry
• Others

Based on the region, the market is segmented into the following:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

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Key players' profiles in the malted barley market report are Graincorp, Soufflet Group, Rahr Corporation, Malt Products Corporation, Viking Malt PureMalt, Barmalt, Muntons plc, Holland Malt, Imperial Malt Ltd, Malteurope, IREKS GmbH, BOORTMALT, Maltexco S.A., and Simpsons Malt.

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