New Book, Power Grids, Explains How Successful Lawyers Build Powerful Networks That Drive Reputations, Relationships, Referrals, and Revenues.

September 12th, 2022. Davis, California - Networking. Love it or hate it, it's one of the most basic and frequently recommended tools in the legal business development tool belt. In fact, networking is so deeply ingrained in business culture that the value of constantly meeting new people is rarely questioned.

Until now.

With his new book, Power Grids, author and attorney business development coach Eric Dewey brings us a more advanced form of networking - one that he explains using the metaphor of a Power Grid. Dewey describes what the most successful lawyers do to fuel their business development and, in doing so, offers a different way to look at networking - one that is focused on developing a group of like-minded professionals who support one another in their business development efforts rather than the transactional, short-term, and self-interested focus of conventional networking.

Written in an inviting-to-read style, Dewey presents his insights as a personal business development coach, working with the reader through a step-by-step process to analyze practice and business development challenges, develop a strong network of connections, deliver more value, get better referrals, and deepen business relationships. The book is chock full of practical advice, innovative techniques, and uncommonly sensible strategies for attracting and retaining legal clients.

But Power Grids is more than just a how-to-build-your-network book. Dewey shares models to help you better understand industry structure, your practice's competitive position, and how to align value with the client's changing needs. He debunks certain outdated approaches and encourages us to envision practice- and situation-specific selling strategies rather than a one-size-fits-all sales approach.

He urges readers to learn the language of business and shares more than 25 unusual business activities that can provide early warning signs of emerging legal needs. He describes how to increase billing rates by managing the eight elements of price sensitivity and shares innovative techniques to avoid or reduce billing rate discounts. Most intriguingly, he offers a creative method to sell against and displace incumbent providers.

The former chief marketing officer of several large law firms and a consultant to dozens more, Dewey is an innovator in legal marketing and business development. Praised by legendary industry leaders like Patrick McKenna, Michael Rynowecer, Patrick Fuller, and others, Power Grids presents a uniquely fresh approach to networking and business development. It will challenge your thinking about how to build a law practice and will guide you toward more effective strategies and a spectrum of new opportunities.

49 College Park
Davis, CA 95616

eric@elegaltraining.com

Eric Dewey is a former CMO for several large law firms and a consultant to many others. He has coached hundreds of lawyers in business development and marketing and speaks and publishes in U.S. legal publications extensively.

This release was published on openPR.