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Multichannel Campaign Management Market 2021 Extensive Analysis on Global Industries and New Market Opportunities Till 2028: By Company, IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems

09-12-2022 08:22 PM CET | IT, New Media & Software

Press release from: Emergen Research

Multichannel Campaign Management

Multichannel Campaign Management

The global multichannel campaign management market size is expected to reach USD 18.30 Billion in 2028 at a steady CAGR according to latest analysis by Emergen Research. Major factors driving market revenue growth are increasing number of smartphone users, websites, emails for data transferring, rising application of data analytics and big data in digital marketing, increasing spending on digital marketing, and development of retail and e-commerce sectors. Multichannel campaign management is a process of managing digital marketing by communicating, and explaining various offers to clients through different mediums such as emails, mobile, social media, and others. It offers event triggering, predictive analytics, content management, campaign optimization, and other services.

Multichannel marketing can be categorized into telemarketing, social media marketing, email marketing, landing page marketing, Short Message Service (SMS) marketing, and website interactivity. Telemarketing is contacting potential customers through telephone. It allows companies to define their offering and issues more clearly. It also helps to boost sales, generate leads, and collect marketing information. North America accounted for largest revenue share in the global market in 2020. Rising application of multichannel campaign management solutions, and robust presence of major market players are some key factors driving revenue growth of the market in this region.

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The future of the Multichannel Campaign Management industry is being driven by rising demand for teleconsulting services and a surge in technological innovations, most notably mobile-enabled applications, AI, and machine learning. Artificial Intelligence (AI)-powered dental health software platforms have made Multichannel Campaign Management more affordable, accessible, cost-effective, and user-friendly, and advancements in sensor and camera technologies have opened up new prospects and discoveries in this sector. For instance, DentalXrai Pro is a software tool developed by Charité-Universitätsmedizin Berlin dentists in collaboration with data scientists and programmers. It allows dental practitioners to do AI-based radiograph analysis. The new program was created to assist dentists in more correctly identifying diseases and restorations in less time, allowing them to deliver better treatment and increase patient communication. In addition, on 2 September 2021, Unident, which is the largest digital dental care distributor in the Nordic region, partnered with Pearl, which is a pioneer in AI solutions for efficiency and consistency in dental care, for marketing Pearl's AI dental radiology solutions Second Opinion and Practice Intelligence, which are incorporated into the workflow of Unident's popular Onepix imaging software, as standalone alternatives.

The major manufacturers covered in this report:

IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Adobe Systems, Salesforce.com, and Teradata

Scope of the report:

The study aims to evaluate different segments, their individual development trends, and their contribution towards the growth of the overall industry. Furthermore, the research offers extensive data about the key factors such as the drivers, challenges, restraints and opportunities and their impact on the growth rate. Most importantly, the market intelligence report delivers competitive intelligence data from market evaluation and help companies plan their growth strategies from the consumption volume as well as forecast statistics.

For the purpose of this report, Emergen Research has segmented the global multichannel campaign management market based on deployment mode, component, end-use, application, and region:

Deployment mode Outlook (Revenue, USD Billion; 2018-2028)

Cloud

On-Premise

Component Outlook (Revenue, USD Billion; 2018-2028)

Software

Services

Consulting Services

Training & Support

System Implementation & Integration Component

End-Use Outlook (Revenue: USD Billion; 2018-2028)

Advertisers

Publishers

Enterprises

Application Outlook (Revenue: USD Billion; 2018-2028)

BFSI

Retail

Pharmaceuticals & Healthcare

Travel & Tourism

Transportation

Media & Entertainment

Telecommunication & IT

Others

Browse Full Report Description + Research Methodology + Table of Content + Infographics@ https://www.emergenresearch.com/industry-report/multichannel-campaign-management-market

 Regional Outlook (Revenue: USD Billion; 2018-2028)

North America

U.S.

Canada

Mexico

Europe

Germany

France

U.K.

BENELUX

Italy

Spain

Switzerland

Russia

Rest of Europe

Asia Pacific

China

Japan

South Korea

India

Rest of APAC

Latin America

Brazil

Rest of LATAM

Middle East & Africa

Saudi Arabia

UAE

South Africa

Turkey

Rest of MEA

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The professional intelligence study on the Multichannel Campaign Management market addresses some of the most critical questions:

What market size will 2031 be, and what growth rate will it experience?

What are the key trends in the Market?

What are the driving forces behind the Multichannel Campaign Management market?

What are the obstacles to market growth?

Which are the top vendors in this space?

What are the threats and opportunities in the market for key vendors?

What are the strengths or weaknesses of critical vendors?

What are the future opportunities for the players in the Multichannel Campaign Management market?

What are the main issues facing the global Multichannel Campaign Management market?

How does the competitive landscape look?

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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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