Rising Demand from Consumers to Push Sales of Cyber Security Market

Companies are prioritizing significant investments in regulatory compliance efforts to gain immunity from risks that surround security breaches. In line with this, the global cyber security market value surpassed US$ 100 Bn in 2018 and will see stupendous growth at a double digit CAGR during the forecast period (2019-2029).

Regulatory standards such as PCI DSS, HIPAA, and ISO 27001 prescribe recommendations for data protection and improvement of enterprise information security management. Businesses are being able to achieve and define specific IT security goals by demonstrating compliances with cyber security process such as vulnerability management to minimize the risk of network attacks. Each major cyber security standard requires a specific change to be integrated with new technology.

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Key Takeaways

Providers of cyber security solutions are eyeing expansion opportunity in Asia Pacific excluding Japan (APEJ) owing to increasing IT infrastructure and rising demand for smart devices.

Increasing adoption of cloud-based security solutions for cyber security in small and medium scale enterprises is a major concern to prevent their data from ransomware attacks.

Increasing threats such as malware/PoS malware, account hijacking, malicious script injection, DDoS attacks, data breach, phishing, and spear phishing attacks, need efficient cyber security solutions in the connected IoT ecosystem.

The banking, financial services and insurance (BFSI) industry is expected to generate high demand for cyber security solutions and services during the forecast period.

With the number of connected devices anticipated to reach its tipping point by 2025, the risk of cyber security seems to be aggravating rapidly. Moreover, this is further complemented by brisk expansion of smart/connected homes landscape. While it's clear that more the number of connected devices, more the risk of cyber security threats; we foresee a spectacular rise in demand for more effective and efficient cyber security measures in the near future.

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Innovation the Key to Winning New Markets

Key players in the cyber security market are IBM Corporation, Microsoft Corp., Secureworks, McAfee, Symantec Corporation, Sophos Ltd., Trend Micro Incorporated, and Check point software technologies. They captured around 40-45% of the total cyber security market share in terms of value in 2018. These companies are focusing on business expansion through partnerships and collaborations with local and regional players to enhance their geographic footprints.

For instance, in September 2019, IBM Security announced a new project with the City of Los Angeles and the LA Cyber Lab to help give local businesses an edge while defending against cyber security threats.
In September 2019, Arcserve, LLC, a data protection solution provider and Sophos Ltd, announced a global alliance to provide organizations with dedicated cyber security protection for backed up data.

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