Web Real-Time Communication Market projected to reach $121.91 billion by 2032, -AT and T, Tokbox, Apidaze, Avaya, Cisco Systems, Genband, Dialogic, Polycom, Oracle, Twilio, Quobis, Cafex Communications, Google, Huawei Technologies, Plivo, Vidyo, Temasys C

The global web real-time communication market size was valued at $6.73 billion in 2021, and is projected to reach $121.91 billion by 2032, growing at a CAGR of 41.7% from 2021 to 2032. Web real-time communication or WebRTC is an open project that offers browsers & mobile applications with real-time communication capabilities through the simple APIs. As WebRTC is adaptable to different system conditions and is also interoperable with Unified Communications (UC) or Voice over Internet Protocol (VoIP), it facilitates organizations with seamless coordination & communication through their current framework, which is expected to boost the market growth

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The study breaks the market by revenue and volume (wherever applicable) and price history to estimate the size and trend analysis and identify gaps and opportunities. Some of the players that are in coverage of the study are AT and T, Tokbox, Apidaze, Avaya, Cisco Systems, Genband, Dialogic, Polycom, Oracle, Twilio, Quobis, Cafex Communications, Google, Huawei Technologies, Plivo, Vidyo, Temasys Communications, Vonage, Mavenir Systems, Sinch

Cost-effective benefits of WebRTC technology, webification of real-time communication, and rise in adoption of WebRTC technology among enterprises are some of the key factors that drive the growth of the global web real-time communication market. In addition, increase in ICT spending in developing countries, rise in smartphone usage especially in Asia-Pacific, growth in internet connectivity, and developing requisite internet infrastructure in Asia-Pacific and Africa boost the market growth. However, lack of universal standards and rise in security and privacy concerns are anticipated to restrict the web real-time communication market growth. On the contrary, integration of AI with WebRTC, proliferation of BYOD trend, and increase in use of WebRTC for IoT provide lucrative growth opportunities for the global WebRTC market during the analysis period.

On the basis of component, the solutions segment dominated the overall web real-time communication market in 2019, and is expected to maintain the dominance during the forecast period. This is attributed to the advantages such as eliminating the requirement for additional plugins or downloads, complete utilization of HTML5, JavaScript, and advanced API to embed real-time communication in the users' browsers, reduction in business costs; adoption of the cloud platform; development of universal standards by the W3 Consortium; and rise in demand for video conferencing, staff meetings, BYOD applications, which majorly drives the growth of the WebRTC solution market.

he research report categorizes the WebRTC market to forecast the revenues and analyze the trends in each of the following sub segments:

Web Real-Time Communication Market By Product Type

Solution
Services
By Solution

Video Calling & Conference
Voice Calling & Conference
Messaging & File Sharing
Others
Web Real-Time Communication Market By Service

Consulting Services
Implementation & Integration Services
Others
By Deployment type

Cloud
On-premise

According to industry vertical, the healthcare sector is expected to exhibit highest growth rate for global WebRTC market during the forecast period, owing to rise in popularity of telemedicine as well as fitness apps, integration of audio/video calling features with official hospital websites for remote consultation of patients.

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In 2019, North America accounted for the highest web real-time communication market share due to the growth of WebRTC applications in telecom & IT, BFSI, retail sectors, presence of major number of WebRTCvendors, and launching of innovative WebRTC products, great adoption of IoT solutions, which drive the growth of the WebRTC market in this region.

The report focuses on the growth prospects, restraints, and global web real-time communication market trends. Moreover, the study includes the Porter's five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the web real-time communication market.

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Top impacting factors
Cost-effective benefits of WebRTC technology
WebRTC solutions are cost-effective as it does not require installation of additional plugins or software to enable effective communications. WebRTCallows any web server to deliver an exclusive real-time communication experience with high reliability and simplicity at lower costs. WebRTC enables browser-based applications to be similar to real-time user experiences. In addition, it offers secure communication through the web at lower costs and high benefits such as easy deployment across various operating systems and different types of devices, and others. These significant benefits have enabled WebRTC technology to gain substantial demand from various small & medium enterprises.

Webification of real-time communications
The "webification" of real-time communications (RTC) represents the embedded communications into the web pages making it accessible on any screen. This is increasingly being observed across various applications, which allow voice/video real-time communication between two browsing windows without requiring additional plugins such as Flash, Java, or others. WebRTC enables web developers to build applications that incorporate audio, video, chat, and data collaboration, without the need for voice-over-IP or telecommunications. The webification of RTC allows immediate access to communication with an individual for completion of task along with a greater context to make communication more efficient & productive.

Component Insights
The solutions segment held the highest market share of 72.24% in 2019 and will expand further at a steady CAGR from 2020 to 2027. The large share is attributed to the increasing demand for advanced APIs to embed real-time communication in browsers. The solutions segment is further divided into video calling & conference, voice call & conference, message & file sharing, and others. The video calling & conference is expected to grow at the fastest CAGR over the forecast period as market players are focusing on developing high-quality video conferencing solutions to cater to the rising demand.

Rising demand in the retail sector is expected to propel the market over the forecast period. The use of technology enables shoppers to interact with the store's staff from their residence. Also, retailers can deliver high-quality live video stream from inside the store while maintaining customer's privacy. Real-time communication is also being adopted by the retail sector to address customer grievances remotely. For instance, Amazon's Kinesis Video Stream provides WebRTC-based standard-compliant real-time communication, which includes a set of protocols designed for establishing a peer-to-peer connection. One can use Amazon Kinesis Video Stream with WebRTC and securely perform two-way audio or video communication.

NEnabled Device Insights
The smartphones & tablets segment accounted for the highest market share of 73.57% in 2019 and will retain the dominant position throughout the forecast years. Increasing penetration of smartphones is a major factor contributing to the large revenue share. The use of mobile applications powered by WebRTC is expected to upkeep the segment growth over the forecast period. Facebook Inc. and Google LLC have already launched their mobile applications, such as Messenger and Hangouts, which operate on WebRTC. Moreover, android O.S. has built-in support for WebRTC via Chrome, which is widely used in most of the smartphones. Thus, the rising penetration of smartphones is directly proportional to the overall segment growth.

Web Real-Time Communication Major Applications/End users: IT and Telecom, Media and Entertainment, BFSI, Retail and Consumer Goods, Public Sector and Education, Healthcare, Transportation and Logistics, Others

Geographical Analysis: North America, US, Canada, Mexico, Europe, Germany, France, U.K., Italy, Russia, Nordic Countries, Benelux, Rest of Europe, Asia, China, Japan, South Korea, Southeast Asia, India, Rest of Asia, South America, Brazil, Argentina, Rest of South America, Middle East & Africa, Turkey, Israel, Saudi Arabia, UAE & Rest of Middle East & Africa & Rest of World

Regional Insights
North America held the largest market share of 41.13% in 2019 and will maintain its dominant position even during the forecast years. This is attributed to the presence of major market players, such as Cisco Systems, Inc., Oracle Corporation, Ribbon Communications Operating Company, Inc., and Avaya Inc. The increasing demand for virtual meetings coupled with high-speed internet connectivity is a major driver for the market growth in this region. Furthermore, companies in this region are early adopters of emerging technologies, which will also support market growth.

Asia Pacific is expected to be the fastest-growing regional market from 2020 to 2027. This is due to the increasing number of internet users in developing countries, such as India and China. According to the World Bank, in 2017, 34.45% of India's population had access to the internet as compared to 22% in 2016. Moreover, digitalization in the region is anticipated to generate a huge potential for market growth over the forecast period..

By solutions, voice calling & conferencing segment is expected to dominate the market during the forecast period

Among solutions, voice calling and conferencing is expected to dominate the solution segment in the web RTC market due to the high cost associated with mobile voice communication services. However, video calling and conferencing solution is expected to grow at the highest Compound Annual Growth Rate (CAGR) during the forecast period, as video conferencing solutions are expected to increasingly incorporate the WebRTC technology in order to improve the quality of video and audio.

By industry vertical, the IT & telecom industry segment to hold the highest market share during the forecast period

The Web Real-Time Communication Market is segmented into IT & telecom, media & entertainment, BFSI, retail & consumer goods, public sector & education, healthcare, transportation & logistics, and others. The IT and Telecom vertical is expected to dominate the market with the largest market share during the forecast period. The healthcare industry vertical is projected to grow at the highest rate the growth attributed to ease of the scheduling of appointments and checkups with online healthcare specialists, so as to eliminate the need for patients to visit hospitals

Recent Developments

In November 2015, AT &T launched advanced messaging and video call services as part of its Rich Communication Services (RCS) platform. This platform also includes NumberSync, Voice over LTE, HD Voice, and Wi-Fi Calling services.
In April 2017, Haivision launched the KB 4K encoder powered with the Intel Visual Compute Accelerator 2 which will empower Nokia's OZO Reality Platform to enable the real-world delivery of 360° videos.
In September 2016, TokBox launched SIP Interconnect, a solution which enables contact centers to seamlessly integrate WebRTC-powered video and voice to offer personal, real-time customer service online.
In November 2015, The company introduced OpenTok, a WebRTC SDK for the AppleTV to provide support to the next generation of endpoints, such as television. The OpenTok AppleTV OS SDK allows broadcasters to build live or archived video chat content into an Apple TV app

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