Press release
Mobile Engagement Market is Expected to Reach USD 126 billion by 2027, Growing at a CAGR of 45.4% | Report Size, Growth & Industry Trends
Mobile Engagement Market
The Mobile Engagement Market is predicted to reach USD 126 billion by the end of 2027, expanding at a CAGR of 45.4% over the forecast period (2020-2027).
The factors driving the growth of Mobile Engagement Market includes proliferation of smartphones around the world, rise in the number of educational services and entertainment applications, expansion of the Travel & Hospitality industry and emerging need to enhance the customer engagement activities across industry verticals. According to the report published by Statista, the revenue generated by Google Play worldwide has significantly increased from USD 38.8 billion in 2020 to reach USD 47.9 billion in 2021, which is expected to boost the Mobile Engagement Market share in the approaching years. Moreover, rise in the installation of social media platforms, Government initiatives to boost the manufacturing of electronic devices, growing popularity of mobile marketing and increasing investments by leading players on research and development, are some of the additional factors supplementing the Mobile Engagement Market size. In addition, rising emphasis on mobile-first strategies, growing disposable incomes, increasing population growth rates and rapid urbanization, are further contributing to the market growth.
For Additional Insights, Click to Access Complete Report - https://www.gmiresearch.com/report/global-mobile-engagement-market/
However, the growth of Mobile Engagement Market is hindered due to the monetization of mobile applications.
The leading players operating in the Mobile Engagement Market includes IBM Corporation, Adobe Inc., Vibes, Oracle Corporation, Salesforce, Inc., Urban Airship, Localytics, Appboy, Tapjoy and Selligent, among others.
Solution: Segment Analysis
Based on Solution, the Push Notifications segment is anticipated to capture the largest market share during the forecast period because the push notifications help the enterprises to engage with new website visitors through personalized, real-time messaging.
User-Type: Segment Analysis
Based on User-Type, the Small and Medium Enterprises segment is predicted to hold the highest market share during the forecast period attributed to rise in the number of small vendors that requires mobile engagement services.
Regional: Segment Analysis
Based on Region, the Asia-Pacific region is projected to hold the highest market share over the forecast period. Rising proliferation of smartphones, Government initiatives to promote digitalization, increase in the installation of social media applications by millennials, rapid growth in the Telecommunication and IT industry and increasing per capita incomes, are some of the important factors augmenting the market growth in Asia-Pacific.
Market Segmentation
Segmentation Market by User-Type
• Small and Medium Enterprises
• Large Scale Enterprises
Segmentation by Vertical
• Financial Services
• Media & Entertainment
• Retail
• Travel & Hospitality
• Telecom & IT
• Others
Segmentation by Solution
• SMS and MMS
• Push Notifications
• In-App Messaging
• E-Mails
• App/ Web Content
• Other Solutions
Segmentation by Region
• Asia Pacific
o China
o Japan
o India
o Rest of APAC
• North America
o United States of America
o Canada
• Europe
o United Kingdom
o Germany
o France
o Spain
o Rest of Europe
• RoW
o Brazil
o South Africa
o Saudi Arabia
o UAE
About GMI Research
GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.
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