Location Analytics Market Segmentation, Trends, Growth, Industry Insight, Drivers and Forecast 2022-2027

According to IMARC Group latest report titled "Location Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", offers a comprehensive analysis of the industry, which comprises insights on location analytics market. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The market reached a value of US$ 16.12 Billion in 2021. The Global Location Analytics Market to reach a value of US$ 45.77 Billion by 2027 exhibiting a CAGR of 18.20% during 2022-2027.

Location analytics, also called geo-analytics, represents a tool that adds a layer of geographical data to assets, infrastructures, transportation, and the environment of organizations for predicting consumer behavior and buying patterns. It usually relies on insights collected via cameras, sensors, mobile devices, global positioning systems (GPS), social media channels, etc. Location analytics is relatively easy to understand for non-experts as compared to traditional methods, including business intelligence (BI) data. Consequently, it finds extensive applications in several industries, such as healthcare, media and entertainment, banking, financial services and insurance (BFSI), etc.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Market Trends:

The increasing utilization of the Internet of Things (IoT) and the growing digitization across the globe are primarily driving the location analytics market. Additionally, the development of network infrastructures and the rising sales of consumer electronics, such as smartphones, tablets, laptops, etc., are further catalyzing the market growth. Besides this, the escalating demand for asset management tools to generate more revenue and the emerging trend of automation are acting as significant growth-inducing factors. Moreover, the leading manufacturers are integrating cloud computing, Artificial Intelligence (AI), blockchain, and Big Data with location analytics to enhance operational efficiency, which is also positively influencing the global market. Apart from this, the elevating investments in R&D activities to introduce new technologies that detect patterns, opportunities, and risks of businesses are anticipated to fuel the location analytics market over the forecasted period.

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Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.
• Alteryx Inc.
• Cisco Systems Inc.
• Esri
• Galigeo
• Google LLC
• HERE Technologies
• Hexagon AB
• International Business Machines Corporation
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes Inc.
• SAS Institute Inc.
• Sisense Inc.
• TIBCO Software Inc

Location Analytics Market Segmentation:

Our report has categorized the market based on region, component, deployment mode, location type, application and end use industry.

Breakup by Component:
• Software
• Services

Breakup by Deployment Mode:
• On-premises
• Cloud-based

Breakup by Location Type:
• Indoor
• Outdoor

Breakup by Application:
• Remote Monitoring
• Sales and Marketing Optimization
• Asset Management
• Risk Management
• Facility Management
• Others

Breakup by End Use Industry:
• BFSI
• Healthcare
• Hospitality
• Government
• Transport and Logistic
• IT and Telecom
• Retail and Consumer Goods
• Media and Entertainment
• Others

Breakup by Region:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:
• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

Note: We are updating our reports, If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you in PDF format via email within 24 to 48 hours after the payment confirmation.

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