Soft Touch Polyurethane Coatings Market Demand, Overview, Size, Trend, and Key Players Names: Aexcel Coatings, Axalta Coatings Systems, Akzo Nobel N.V., Jotun AS

New York, Global Soft Touch Polyurethane Coatings Market report from Global Insight Services is the single authoritative source of intelligence on Soft Touch Polyurethane Coatings Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters' and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activitiesin the market.

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Soft touch polyurethane coatings are a type of coating that is applied to a substrate to create a soft, velvety texture. These coatings are often used on products that require a high level of grip, such as tools, medical devices, and automotive parts.

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Key Trends

One of the key trends in soft touch polyurethane coatings technology is the development of water-based formulations. This is in response to the growing demand for more environmentally-friendly products. Water-based formulations are typically more durable and have better abrasion resistance than traditional solvent-based formulations. Another trend is the development of clear coatings. Clear coatings provide a high-gloss finish and can be used to protect underlying surfaces from scratches and other damage.

Key Drivers

Some of the key drivers of the soft touch polyurethane coatings market include an increase in the demand for luxury and premium vehicles, and the growing automotive industry in the Asia Pacific. The luxury and premium vehicle segment is expected to grow at the highest CAGR during the forecast period. The increase in the number of women in the workforce and the rise in disposable incomes are some of the factors that are expected to drive the growth of the luxury and premium vehicle segment.

The automotive industry in the Asia Pacific is expected to grow at a rapid pace during the forecast period. The growing economies in the region, such as China and India, are expected to drive the growth of the automotive industry. The increase in the number of vehicle sales in the region is expected to fuel the demand for soft touch polyurethane coatings.

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Market Segments

The Soft Touch Polyurethane Coatings Market is segmented on the base type, product types, end-user industry, and region. Based on base type, the market is divided into water based and solvent based. On the basis of product types, it is segmented into 2K and UV. Based on the end-user industry, the market is classified into transport and automotive, electrical & electronics, wood & furniture, and others. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.

Key Players

The Soft Touch Polyurethane Coatings Market report includes players such as Aexcel Coatings, Axalta Coatings Systems, Akzo Nobel N.V., Jotun AS, PPG Industries Ltd., Rust-Oleum - RPM International Inc., Sokan New Materials, The Sherwin Williams Company, BASF S.E., Allnex, and others.

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