Dead Sea Mud Cosmetics Market is anticipated to grow at a Robust CAGR of 13.7% during the forecast period 2022-2031

The global dead sea mud cosmetics market was valued at US$ 0.7 billion in 2021 and it is anticipated to grow up to US$ 2.6 billion by 2031, at a CAGR of 13.7% during the forecast period. Dead sea mud cosmetics products such as salt, mud, and minerals are extracted from the dead sea. The mud contains various minerals such as bromide, sodium, silicon, iron, calcium, and magnesium.

Dead sea mud cosmetic product has a unique composition of high concentrations of skin-nourishing minerals such as calcium, magnesium, potassium, zinc, bromide, and iron. These potent minerals have numerous health benefits and make skin firm and radiant. The consumer has inclined toward natural ingredients and cosmetic products that will not harm the skin and give the best result. This factor will drive the market in the upcoming years.

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Market Drivers and Trends:

The escalating use of dead sea mud in cosmetics which both males and females can use for eliminating issues with skin and aging, may influence the growth of the dead sea mud cosmetics market to a great extent. Further, the increasing focus of the millennials and baby boomers on grooming and improving skin health has led to substantial demand for dead sea mud cosmetics, which may further strengthen the growth of the dead sea mud cosmetics market.

Moreover, the availability of sea mud cosmetics in various price ranges, such as low, medium, and premium, has made it easy for consumers to select the products according to their budget. The focus of the cosmetic industry on providing natural and budget-friendly products is likely to create demand for the global dead sea mud cosmetics market. Hence, increasing awareness about the benefits of dead sea mud in cosmetics industry is boosting the market growth.

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COVID-19 Impact:

In 2020, the COVID-19 pandemic disrupted the cosmetics market across the globe. Furthermore, the impact of the pandemic on society and the economy has been witnessed as a result of global lockdowns. Restrictions on travel, airline suspensions, and, most importantly, a slowdown in the global economy have affected the business of cosmetics manufacturers across the globe. Consumers' skincare routine has changed by the growing perception of the risk associated with the COVID-19 pandemic. Consumers avoided purchasing cosmetics to focus on acquiring the necessities required to survive in the present pandemic crisis, which negatively impacts the growth of the overall cosmetics sector, thus hindering the global dead sea mud cosmetics market growth.

Major Players in the Global Dead Sea Mud Cosmetics Market:

The key players studied in the global dead sea mud cosmetics market are AHAVA Dead Sea Laboratories Ltd. (Israel), Aroma Dead Sea Spa and Cosmetics LTD (Israel), AVANI Supreme Inc. (US), Bo International (India), Dead Sea Premier Cosmetics Laboratories Ltd (Israel), Ein Gedi Cosmetics & Pharma ltd. (Israel), HB Dead Sea Minerals (Israel), Jordan Integrated For Mineral Dead Sea Products (Jordan), KAWAR Dead Sea Products (Jordan), and Sabon Holdings (Romania).

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