Oral Care/ Hygiene Market is anticipated to grow up to USD 63.7 million, at a CAGR of 3.9% during the forecast period 2022-2031

The global oral care/ hygiene market was valued at USD 43.6 million in 2021 and it is anticipated to grow up to USD 63.7 million by 2031, at a CAGR of 3.9% during the forecast period.

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Market Trends and Drivers:

Rising Incidence of dental diseases is anticipated to augment the market growth during the forecast period. Tooth decay (dental caries) and periodontal diseases (gum diseases) are the most widespread chronic diseases worldwide and constitute a major global public health challenge. A study conducted by the Centers for Disease Control and Prevention (CDC) in 2018 revealed that from 2015-2018 the total percentage of untreated dental caries was 13.2% (for ages between 5 and 14) and 25.9% (for ages between 20-44 years).The treatment of dental caries is expensive, accounting for around 5-10% of the total expenditure on healthcare borne by developed nations (Source: WHO). According to the FDI World Dental Federation, the prevalence of dental caries is significantly higher in the younger population. The prevalence of dental caries in the 6-19 age group is as high as 60% to 80% in developed countries across North America and Europe. Such scenario will fuel the industry growth.

Market Restraints and Challenges:

Product recalls may hinders the overall market growth. The incidence of product restrains the growth of the oral care market recalls in recent years. For instance, in July 2018, Water Pik Inc. (US) voluntarily recalled its Sonic-Fusion flossing toothbrush due to consumer reports of the product malfunctioning in the US. Reports indicated that the charging base of the toothbrush was overheating with localized melting and sparking, causing a risk of shock or burns.

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COVID-19 Impact:

In 2020, the COVID-19 pandemic significantly impacted distribution channels and consumer behavior related to essential and non-essential goods, with similar trends seen in the oral hygiene and oral care market. In the first quarter (Q1) of 2020, as the COVID-19 pandemic started to accelerate, the initial trend of stockpiling mainly benefitted consumer stores as most customers were bulk purchasing from consumer stores before lockdown.

Major Players in the Global Oral Care/ Hygiene Market:

The key players in the market are Koninklijke Philips N.V. (Netherlands), Colgate-Palmolive Company(US), GlaxoSmithKline plc (Ireland), Procter & Gamble (US), Johnson & Johnson (US), Unilever plc (UK), GC Corporation (Japan), Ultradent Products, Inc. (US), 3M Company (US), and Lion Corporation (Japan), among others.

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