Sales Enablement Platform Market is Projected at a 16.2% CAGR from 2022 - 2032 | Report by FMI

The global sales enablement platform market is expected to secure US$ 11 Billion while exhibiting a 16.2% growth rate during the forecast period. The market is estimated at US$ 2 Billion in 2021 and US$ 2.4 Billion in 2022. The growth of the market can be attributed to the extensive usage of the sales enablement platform for increasing sales revenue.

The increasing use of sales enablement platforms in end-use industries such as Manufacturing, Healthcare and Life Sciences, Media and Entertainment, IT and Telecom and BFSI are expected to boost the market's growth during the forecast period. Increasing emphasis on adopting sales enablement platforms and rising demand for improving internal sales process are some of the factors driving the market growth during the forecast period

Rapidly changing consumer preferences owing to the lifestyle upsurge the need for a sales enablement platform to offer a customer-centric experience is also one of the major factors affecting the growth of the market.

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Key Takeaways 

By component, the Platform segment is expected to record an 16.1% CAGR by 2032
By deployment model, the Cloud based segment to expand at a 15.9% growth rate during the forecast period.
The U.S market to garner US$ 3.9 Billion and record an 16.0% CAGR from 2022-2032
Market in China to procure US$ 794.2 Million, expanding at a 15.6% growth rate during the assessment period

Competitive Analysis 

Players in the global sales enablement market include UPLAND SOFTWARE INC., SEISMIC, HIGHSPOT, BIGTINCAN, MINDTICKLE, among others. In addition, the vendors are likely to leverage up-gradation and product differentiation to gain an edge over other competitors in the market. Recent developments among players include:

In May 2022, Mindtickle, announced a partnership with BoostUp.ai, the leading Revenue Operations and Intelligence Platform. The companies have partnered to build an integration between their two platforms that utilizes insights on deal and account health to suggest relevant content and enablement programs. This helps reps get better with every sale and win more.
In January 2021 - Bigtincan announced that it has acquired 100% of VoiceVibes Inc. The deal extends Bigtincan's lead in AI-driven sales enablement to help sellers most effectively engage with buyers in the digital world.

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More Valuable Insights

Future Market Insights, in its new offering, presents an unbiased analysis of the global sales enablement platform market presenting a historical analysis from 2015 to 2021 and forecast statistics for the period of 2022-2032.

Key Segments Covered In The Sales Enablement Platform Market Study

Sales Enablement Platform Market by Component:

Sales Enablement Platforms
Sales Enablement Services

Sales Enablement Platform Market by Deployment Model:

On-Premises Sales Enablement Platforms
Cloud-Based Sales Enablement Platforms

Sales Enablement Platform Market by Industry Vertical:

Sales Enablement Platform for Manufacturing
Sales Enablement Platform for Healthcare and Life Sciences
Sales Enablement Platform for Media and Entertainment
Sales Enablement Platform for IT and Telecom
Sales Enablement Platform for BFSI
Sales Enablement Platform for Other Industry Verticals

Sales Enablement Platform Market by Region:

North America Sales Enablement Platform Market
Europe Sales Enablement Platform Market
Asia Pacific Sales Enablement Platform Market
Middle East and Africa Sales Enablement Platform Market
Latin America Sales Enablement Platform Market

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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