Indian Advertising Market Size, Growth, Future Trends and Industry Analysis 2022-2027

The latest report published by IMARC Group, titled "Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," offers a comprehensive analysis of the industry, which comprises insights on the Indian advertising market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The Indian advertising market size reached INR 667 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 1,272 Billion by 2027, exhibiting a growth rate (CAGR) of 11.3% during 2022-2027.

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Industry Overview and Application:

Advertising is a paid, non-personal marketing strategy that enables enterprises to sensitize target audiences regarding various products or services. It encompasses outdoor, indoor, digital media, print, transit, catalogs, leaflets, and broadcasting as common advertising mediums. They are used to create awareness, build strong relationships with consumers, and reinforce brand image by featuring various creative content. This, in turn, assists businesses in expanding the market, increasing sales, supporting salesmanship, creating product demand, and attracting customers. Consequently, advertising is mainly utilized by industries for facilitating product-focused psychological inducements and making public service announcements (PSAs).

Market Trends and Drivers:

With the substantial growth in the media and entertainment industry in India, there has been an increasing demand for advertising as a marketing tactic to execute multiple campaigns, introduce new products, and enhance brand reputation. Additionally, rapid digitization has facilitated the extensive utilization of various digital advertisements, such as banners, pop-ups, and pay-per-clicks, which is impelling the market growth. This is further influenced by the growing awareness amongst enterprises regarding the multiple benefits of digital advertisements over traditional media. Besides this, the continuous campaigning activities by the Government of India (GoI) and the advent of interactive advertising formats, including mobile advertising, display ads, and videos to scale businesses, are favoring the advertising landscape across the nation.

Indian Advertising Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• JWT India
• Ogilvy & Mather India
• DDB Mudra Group
• FCB-Ulka Advertising Ltd.
• Rediffusion - DY&R
• McCann Erickson India

Key Market Segmentation:

The report has segmented the Indian advertising market on the basis of television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.

• Television Advertising Market
• Print Advertising Market
• Radio Advertising Market
• Internet/Online Advertising Market
• Mobile Advertising Market
• Outdoor Advertising Market

Ask Analyst for Customization and Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=546&flag=C

Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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This release was published on openPR.