Gamification Market Growth, Key Competitors, SWOT Analysis Forecast 2022-28

The global gamification market is expected to be valued at USD 11.21 million in 2022 with a significant CAGR of 22.6% from 2022-2028. Some of the major drivers of market expansion are the rising demand for customer and employee engagement, user experience enrichment, and other related services, the need to improve customer experiences, the speedy uptake of the idea in the corporate world, and the widespread use of smartphones and the internet. However, challenges in creating gamification applications and a lack of knowledge about the benefits of gamification are limiting industry expansion. Additionally, the industry has a lot of room to grow thanks to the expanding IT and telecom industries.

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Open-Source Providers segment accounted for a higher revenue share:
Based on solution, global gamification market is segmented into Gamification Platform and Service Providers, Open Source Providers and Mobile SDK/LBS Providers. Open Source Providers segment market is expected to acquire significant CAGR and will dominate over the forecast period owing to due to cost competence and increased approvals from industry stakeholders. Mobile SDK/LBS Providers held considerable market share during estimated period.

North America leads the Global Gamification Market:
PBI's global gamification market report analyses the market in different regions such as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. According to regional analysis, North America accounted for significant revenue share in 2021 and the same trend is projected to follow over 2022-2028 as both customer-based and enterprise-based solutions are widely used. Another factor driving the market expansion is the increase in demand for cloud-based gamified solutions among businesses due to their inexpensive deployment costs. The two main nations driving market expansion are the U.S. and Canada. Asia Pacific held a sizeable market share over the anticipated period. Due to the existence of developing nations like India and China, the growing number of SME's, and the growing number of local solution providers and suppliers.

Strategic Acquisitions, Merger, Agreements, Collaborations and Partnerships are the key strategies adopted by market players:
The global gamification market further reveals that the key player's increasingly adopting strategies such as strategic acquisitions, merger, agreements, collaborations and partnerships are the key strategies adopted by market players. For Instance, In September 2019, By integrating AI-driven insights, Microsoft expanded Dynamics 365 with additional capabilities and apps. This product improvement will enable businesses to make wise decisions and boost client experiences.

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Key player's profiles in the report are Microsoft Corporation (US), MPS Interactive Systems Limited (India), SAP SE (Germany), BI Worldwide (US), Verint Systems(US), Hoopla Software, Inc (US), Aon plc. (CUT-E GMBH) (UK), Inuitive Corporation (Canada), Mambo Solutions Ltd. (UK) and Khoros, LLC(US).

Detailed Segmentation:
By Solution
• Gamification Platform and Service Providers
• Open Source Providers
• Mobile SDK/LBS Providers

By Service
• Enterprise Apps Integrable Services
• Social Connectors

By Application
• Marketing
• Sales
• Product Development
• Human Resources
• Others

By Vertical
• Public Sector and Government
• Banking, Financial Services and Insurance (BFSI)
• Consumer Goods and Retail
• High-Tech
• Media and Publishing
• Energy, Power and Utilities
• Healthcare and Pharmaceuticals
• Entertainment
• Travel and Logistics
• Education
• Others

By End User
• Consumer Gamification
• Enterprise Gamification

By User Deployment
• On-Premise
• On-Demand
• Hybrid

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This release was published on openPR.