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Leading International Sports Companies to Enter India

09-26-2013 12:28 PM CET | Sports

Press release from: K2 Communications Pvt. Ltd.

/ PR Agency: K2 Communications
Top Global Companies specializing in sports education, coaching and infrastructure are set to launch in the Indian Subcontinent in partnership with a Bangalore based sports management company - Silver Strings Sports (SSS).
The three companies include Pro Sport Education, Registro Professional de Tenis and Fraser Edwards with their Head offices in the UK, Spain and USA respectively.
Pro Sport Education (PSE) provides sports coaching and training to schools and specialized sports academies across Europe. PSE also provides sports based training programs to corporates. Registro Professional de Tennis (RPT) provides coaches’ training along with junior and senior training programs in Tennis. Majority of international tennis academies including Sanchez Vicario and Ferroro (Former world no. 1 players) Tennis academies have all their coaches certified through RPT Training Programs. Fraser Edwards is a global distributor of world class sports surfaces in tennis, basketball, badminton, volleyball and many more sports activities.
The main objective of this tie-up is to nurture young talent across India by providing quality training and coaching facilities in a range of sports activities. Specialized sports training programs for schools as part of their curriculum and pre and after school programs will also be offered. The initiative aims to deliver a comprehensive and cohesive sport education program with the services of international trainers & specialists. The schools which will be a part of this program will also be provided with professionally trained and International Training Institute’s certified coaches.
“Players in India are as talented as anywhere in the world. They lack proper grooming and coaching. Since education is top priority for parents in India, the need is to have a balance between education and sports. SSS is not only bringing world class coaching and training to schools to provide this balance, but also empowering Indian coaches to “ Learn to teach” by bringing the best coaches’ training program and certifications and provide world class sports infrastructure through these international partnerships. This is a first of its kind of initiative in India to provide holistic sports services in the country”, said Mukesh Chetan, Managing Director, Silver Strings Sports.

About Silver Strings Sports (SSS)
Silver Strings Sports has been focusing on Tennis Training and has over 500 juniors and 50 adults enrolled in Beginners, Intermediate, Advanced and Elite Programs, in four of their academies in Bangalore including at Infosys Campus. SSS runs school tennis training programs during the PT period as part of the daily curriculum and is developing a range of after school clubs. In addition to offering scholarships in PLAY AND STUDY Programs, SSS has helped students get Tennis Scholarships in USA Universities. To promote tennis at grass roots level SSS has run FREE Tennis programs for one year at schools, coaching 1200 students during school PT periods. SSS is now widening its horizon and will be offering specialised programs in multiple sports in association with the international partners.

About Pro Sport Education
A UK headquartered company specializing in sports education programs and training services for players, coaches and staff working in the Sport & Leisure Industry. Pro Sport Education (PSE) offers a range of sporting education opportunities including delivering Physical Education (PE) and Sport during curriculum time, lunchtime programs, pre and after school clubs. Currently PSE is offering Football, Cricket, Tennis, Basketball, Hockey, Fitness and Dance, depending on the preference of each school. Other sports and activities are also available on requestAll PSE coaches are trained and certified by the International Coaches Institute (ICI). The ICI has 25,000 certified coaches in 121 countries around the world, and since its foundation has trained over 75,000 coaches.

PSE’s unique corporate training programs introduce and integrate the management, coaching and leadership skills which PSE’s team of presenters have successfully used in a wide range of professional sport. The courses utilise the training methods, motivational techniques, planning and sports science research with the ultimate goal of peaking for performance.

About RPT
At present Spain is the number one tennis power in the world and has developed the most charismatic player at this present time in Rafael Nadal. Spain always has consistently produced players in the Top-100 on the ATP and WTA rankings, one of a very select few countries that have been able to maintain this level over many years.The Spanish team has now won the Davis Cup and the Fed Cup 5 times and have played in many other finals making them one of the most successful teams in the history of the game and the most successful in the past 25 years. To get these results, the training and development of tennis coaches has been crucial, and this revolution has been possible thanks to the leadership of the Registro Profesional de Tenis (RPT) a global leader dedicated to providing education and certification to tennis coaches. The RPT has been instrumental in the success of Spanish tennis and provides comprehensive services to professional tennis coaches, academies and clubs.

About Fraser Edwards
Fraser Edwards Company specializes in manufacturing and distribution of recreational surfacing materials and equipment. The company's philosophy and reputation are built on knowledge, experience and innovation with the products they furnish to customers around the world. They are innovators in the world of Plexipave Tennis Courts and court accessories such as lights, fences and nets. FE will offer Plexipave and Plexicushion Tennis surfacing. Plexipave courts for Basketball, Badminton, Volleyball, Netball and Playyards and Slipsheet Reconstruction Overlay System.Plexicushion Surface is used at Australian Open Tennis Grand Slam Tournament.

For more information, please contact:
Renuka Balachandran/Manju Cimani
Ph: 9686899524/9986075756
E-mail Id:

K2 Communications - National PR Firm

RT Nagar, Bangalore

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