The Global ATV and UTV Market to Advance at 6.65% of CAGR by 2028

Triton Market Research presents the Global ATV and UTV Market segmented by Fuel Type (Diesel-Powered, Solar-Powered, Gasoline-Powered, Electric-Powered), Vehicle Type (ATV, UTV), Displacement (400-800 (CC), ≤ 400 (CC), ≥ 800 (CC)), End-user (Recreational, Military & Defense, Sports, Agriculture & Utility, Other End-users), and by Geography (North America, Middle East and Africa, Europe, Latin America, Asia-Pacific). It further discusses the Market Summary, Industry Outlook, Key Insights, Impact of COVID-19, Porter's Five Forces Analysis, Key Buying Impact Analysis, Market Attractiveness Matrix, Vendor Scorecard, Key Market Strategies, Drivers, Challenges, Opportunities, Competitive Landscape, Methodology & Scope, Global Market Size, Forecasts & Analysis (2022-2028).

Based on Triton's research, the global ATV and UTV market is estimated to grow at a CAGR of 6.65% over the forecast period 2022-2028.

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ATVs are installed with low-pressure tires and handles used primarily in military and sports activities. Whereas utility terrain vehicles are useful to carry out general tasks, including farming activities.

There has been a surge in ATV and UTV vehicles accidents. As a result, several market players are launching more safe quad bikes integrated with advanced features, such as GPS. Yamaha, for instance, announced the launch of its off-road recreational sport ATV with GPS capabilities. Thus, the increase in safer ATVs and UTVs production are expected to create new opportunities for the studied market.

Conversely, driving bans in wildlife locations and high maintenance prices are negatively impacting the ATV and UTV market.

Globally, the Asia-Pacific is expected to become the fastest-growing region in the ATV and UTV market. In China, the growing adoption of these quad bikes is mainly in the defense sector. In this regard, several leading defense companies are launching new versions of ATVs for defense forces. Moreover, with the domestic market development, the demand for ATVs is estimated to grow tremendously over the forecasted period. Hence, these factors indicate the robust growth of the ATV and UTV market in the region.

The major firms in the ATV and UTV market are Yamaha Motor Co Ltd, Textron Inc, Kwang Yang Motor Co Ltd, Hisun, Honda Motor Company, Kawasaki Heavy Industries, BRP Inc, Polaris Industries Inc, Deere and Company, Kubota Corporation, CFmoto, and Suzuki Motors Corporation.

There is a high investment required to set up manufacturing facilities and distribution networks, which restricts the entry of new players. Besides, some governments have imposed high import costs on ATVs and UTVs. Additionally, many companies aim to expand globally, offering cost-effective vehicles. These factors indicated that the threat of new entrants would be low, while competition among existing players is estimated to be high.

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