Hair Oil Market Set to Surge Significantly During 2021-2031

Hair oil is an essential hair care product for all age groups and is highly recommended for healthy hair growth. Manufacturing of hair oil is a simple process which requires a cylindrical vessel to mix all the essential ingredients and oil bases as per the predefined formulae or composition of hair oil. Hair oil is usually a viscous liquid either in opaque or transparent form. Hair oils can be formulated and marketed in various forms such as medicinal, herbal, ayurvedic, and regular, for different hair types and concerns.

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Key Drivers of the Global Hair Oil Market

High demand for quick and easy hair-care solutions to address specific hair concerns is the key driver of the hair oil market across key geographies. Hair oils containing essential vitamins, antioxidants, and hydrating ingredients are widely preferred by millennial consumers to strengthen, repair, and moisturize scalp and hair.
Rise in disposable income and growing middle class population drives the demand for value-added hair care products. The trend of color treated hair requires specialty hair oils that protect the color treatment as well as nourishes hair like traditional oils.

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Key Trends in the Global Hair Oil Market

Rising demand for herbal oils is identified as the key trend in the global hair oil market. Herbal hair oil primarily comprises an extract of plants, seeds, and vegetables, such as sesame, castor, coconut, neem, lemongrass, tea tree, etc. Consumers are increasingly preferring herbal hair oils to treat premature hair greying, hair thinning, and dandruff.

High preference for easy to handle hair oil formats drives investment in new packaging designs. As e-commerce retailing is rapidly expanding, key brands are promoting innovative designs of hair oil bottles that allow easy dispensing and application of hair oil.

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COVID-19 Pandemic has lowered the Demand for Hair Oils

The performance of the global hair oil industry is largely affected by the COVID-19 pandemic. Alteration in consumer buying behavior due to the pandemic with the preference for essential goods such as food and sanitization products has lowered the demand for grooming products including hair oils, which is comparatively optional in nature.

Asia Pacific Recognized as the Major Market for Hair Oils

By region, the global hail oil market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. The country-level analysis and forecast of the Europe market covers the hail oil market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast for the hail oil market includes GCC countries, South Africa, and Rest of Middle East & Africa.

The South America hail oil market is categorized into Brazil, and Rest of South America.
Changing preference from traditional hair oil to ayurvedic and organic hair oil, rise in income levels, and online retailing are the key reasons for potential growth of the market. Consumers are increasingly purchasing hair care and personal grooming products through online platforms such as amazon.com, AIONCO, Care to Beauty, Purplle, etc.

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Key Players Operating in the Global Market
Key brands are investing in advanced manufacturing process and equipment to produce pure and virgin hair oils. Moreover, key focus areas of hair oil manufacturers include quick customization, aggressive advertising and promotion, strong branding, local sourcing, and multi-channel distribution.

Some of the major companies identified in the global hair oil market are:

Unilever Limited
Bajaj Corp Ltd
Emami Group
Moroccanoil
L'Oreal S.A.
Coty Inc.
Marico Limited
Dabur India Limited
Procter & Gamble
Cavin Care Group

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