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30.5% CAGR, Mindfulness Meditation Application Market Trends and Growth Analysis to 2028

08-19-2022 11:40 AM CET | IT, New Media & Software

Press release from: The Insight Partners

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The Insight Partners

The Insight Partners

According to our recent market study on "Mindfulness Meditation Application Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Operating System and End User," the mindfulness meditation application market size is projected to grow from US$ 533.2 million in 2022 to US$ 2,633.4 million by 2028; the mindfulness meditation application market share is estimated to grow at a CAGR of 30.5% from 2022 to 2028.

There are several meditation techniques currently being developed and already in use. However, the mindfulness meditation application is the most popular technology among those who meditate.

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Europe accounted for a significant share of the global mindfulness meditation application market in 2021 and is expected to grow significantly throughout the forecast period. The presence of a large number of companies providing mindfulness meditation applications in Europe is leading to an increase in competition among the leading players. The competitive scenario includes many players, such as Flowvr, The Meditation Company, 7mind, Pop & Rest, Samten, Asana Rebel, Yocalm, DeepH, Jinglow, and Mind Hero. The growing awareness among people to combat their anxiety, get better sleep, increase their focus, manage their weight, improve their sleeping habits, and much more is augmenting the demand for meditation applications. In addition, the COVID-19 pandemic pushed people to seek a few moments of peace through meditation. In the wake of maintaining social distancing during the pandemic, most people turned to virtual meditation to relieve themselves from fear, anxiety, and other mental and emotional distress. The key reasons for adopting the meditation practice among European countries were that it helped reduce stress and anxiety, improve concentration and memory, and improve performance at work and school. The growing demand among the European countries for health and wellness apps has prompted app developers to introduce the latest apps in the competitive market. By the end of 2020, approximately 71,000 health and mobile fitness apps were released. Compared to 2019, the number of newly released health and wellness mobile apps increased by 13% in 2020. As per the YPulse, 2020 data, the search for yoga and meditation apps increased by 65% between 2019 and 2020, as a large number of people sought the use of applications to manage their stress and anxiety. Thus, an increase in the number of users of meditation apps owing to growing concern about mental fitness accelerated the mindfulness meditation application market growth. As per the research presented at ESC Acute CardioVascular Care 2021, an online scientific congress of the European Society of Cardiology, mindfulness meditation improves the quality of life and reduces fear of activity in heart attack patients. Additionally, the launch of new apps from startups is also aiding the mindfulness meditation application market growth. For instance, in January 2021, Escala Meditando, the meditation app in Spanish, was launched for the children's category to encourage and improve concentration in children. It also helps facilitate and develop creativity, contributes to higher academic performance, and reduces aggression and violence. Thus, upcoming launches of new products are expected to accelerate the market growth over the forecast period.

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Incorporation of Artificial Intelligence (AI) & Machine Learning (ML) in Meditation Apps and Need for Self-Regulation
Over the past five years, machine learning and artificial intelligence have transformed the healthcare industry. Especially during this COVID-19 outbreak, confined to their own homes, the number of people looking for virtual wellness services has grown exponentially. As a result, the wellness industry vendors continuously aim to integrate new technologies to optimize their product experience. For example, California-based Headspace has tapped into artificial intelligence to improve its health and wellness apps globally, with a growing industry on the horizon. It offers guided meditation, mindfulness, sleep, exercise, and focus content through the web, Android, and iOS applications. The integration of AI has allowed Headspace to derive real-time data and provide suggestions accordingly. Due to this, the company has experienced an increase in user count, with a total count of 52 million. Furthermore, the growing need for self-regulation has created the demand for services such as online meditation for managing stress and other disorders in adolescents and opened up new opportunities in the global mindfulness meditation application market. According to a World Health Organization study, approximately 250 million people worldwide suffer from depression. Bipolar disorder, anxiety, and other mental health disorders are some of the most common problems faced by young people today. Mindfulness meditation applications help individuals achieve peace through mental training through meditation, deep breathing, simple yoga exercises, and other exercises. Hence, the increasing exercise of self-awareness and self-regulation is expected to promote development and create new market opportunities.

Key Findings of Study:
The mindfulness meditation application market is segmented into operating system, end user, and geography. The mindfulness meditation application market analysis by operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The mindfulness meditation application market analysis by end user, the mindfulness meditation application market is segmented into individual and corporate. Based on geography, the mindfulness meditation application market is segmented into North America (the US, Canada, and Mexico), Europe (the UK, Germany, France, Italy, Russia, and the Rest of Europe), Asia Pacific (China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa and the Rest of Middle East & Africa), and South America (Brazil, Argentina, and the Rest of South America). The presence of a large number of companies providing mindfulness meditation applications in Europe is leading to an increase in competition among the leading players. The competitive scenario includes many players such as Flowvr, The Meditation Company, 7mind, Pop & Rest, Samten, Asana Rebel, Yocalm, DeepH, Jinglow, and Mind Hero. The growing awareness among people to combat their anxiety, get better sleep, increase their focus, manage their weight, improve their sleeping habits, and much more is augmenting the demand for meditation applications. In addition, the COVID-19 pandemic pushed people to seek a few moments of peace through meditation. In the wake of maintaining social distancing during the pandemic, most people turned to virtual meditation to relieve themselves from fear, anxiety, and other mental and emotional distress. The key reasons for adopting the meditation practice among European countries were that it helped reduce stress and anxiety, improve concentration and memory, and improve performance at work and school.

The growing demand among the European countries for health and wellness apps has prompted app developers to introduce the latest apps in the competitive market. By the end of 2020, approximately 71,000 health and mobile fitness apps were released. Compared to 2019, the number of newly released health and wellness mobile apps increased by 13% in 2020. As per the YPulse 2020 data, the search for yoga and meditation apps increased by 65% between 2019 and 2020, as a large number of people sought the use of applications to manage their stress and anxiety. Thus, an increase in the number of users of meditation apps owing to the growing concern about mental fitness accelerated the mindfulness meditation application market growth. As per the research presented at ESC Acute CardioVascular Care 2021, an online scientific congress of the European Society of Cardiology, mindfulness meditation improves the quality of life and reduces fear of activity in heart attack patients. Additionally, the launch of new apps from startups is also aiding mindfulness meditation application market growth. For instance, in January 2021, Escala Meditando, the meditation app in Spanish, was launched for the children's category to encourage and improve concentration in children. It also helps facilitate and develop creativity, contributes to higher academic performance, and reduces aggression and violence.

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About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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