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09-20-2013 03:48 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: 818 Group

2014 Planning Survey

2014 Planning Survey

Most Companies are Hot or Cold When It Comes to Annual Planning

September 16, 2013 Provo, UT (U.S.A.)—When it comes to annual planning, one business leader knows that not all organizations are equal. To back these claims, his company is launching an online study to determine just how well executives feel they plan.

“It’s been said that growth is much easier to achieve when you approach it consciously and deliberately,” said Brett Walker, managing director of 818 Group, the study’s sponsor. “Some have even said that a bad plan is better than no plan at all.”

“Having worked with hundreds of organizations, we’ve found they are all over the map when it comes to annual planning,” said Walker. “Many freshen up their annual plans around this time of year and some do it better than others. Some create plans and never deliver. Others don’t plan at all. We’ve observed that organizations with a plan tend to fare dramatically better than those without one.”

“What happens is that company leaders—whether founders or hired executives—get frustrated that they’re not getting better results than they are,” said Walker. “We’ve decided to study what organizations do for annual planning and how well annual plans contribute to the growth leaders want.”

In an effort to better understand just how well organizations create and implement annual plans, 818 Group is surveying business owners of all sizes and will publish a free report containing its findings to all survey participants.

The online study will identify where organizations succeed and where they fail in developing annual plans. By implementing an anonymous survey, 818 Group will identify strengths and weaknesses of the average organization’s processes, vision, and alignment when it comes to annual planning.

Study results will be posted in October 2013.

Those wishing to participate in the study can access it online here or at

818 Group helps organizations unleash market performance and increase revenues. Bolting on to an organization, 818 Group institutes an environment of improved proficiency and sustained performance. 818 Group deliver strategic oversight and the resources required to assess the results an organization is getting, plan for desired results, and execute flawlessly and predictably. 818 Group unleashes market performance. Visit us at

Brett Walker
Title: President and CEO
818 Group
Provo 84604
Phone: 855.544.7002

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