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Rising Importance of Customer Experience Integral to the Global Marketing Automation Software Market Growth
MARKETING AUTOMATION SOFTWARE MARKET
"Browse 65 Market Data Tables and 53 Figures spread over 245 Pages, along with an in-depth TOC on the Global Marketing Automation Software Market Forecast 2022-2030."
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Marketing automation software helps automate marketing operations. Moreover, it minimizes the number of repetitive tasks associated with conventional marketing processes, in addition to improving their overall efficiency. Marketing automation software also assists organizations in generating more revenue as well as a better ROI.
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Increasing Importance of Customer Experience to Propel Market Growth
Marketing automation software analyzes organization-wide marketing data on the basis of statistical alerts and facts in order to make investment-related decisions for marketing. The software also integrates resources for the provision of complete visibility of marketing efforts, related expenses, and over-the-period effectiveness. Organizations recognize the essence of customer orientation in online marketing, thus encouraging them to make substantial investments in marketing automation software. Furthermore, it has also become crucial for businesses to manage digital customer experience effectively to ensure retaining existing customers while attracting new crowds.
BFSI: Fastest-Growing Industry Vertical
Digitalization in baking and insurance is one of the key contributors to overall market growth. Given the digital times, the buyer is well-informed about services and products. Also, banking and other financial institutes like non-banking financial companies and insurance companies are among the major end-users of the marketing automation software.
In addition, the rising competition among financial institutes, increasing demand for better services, and low product differentiation drive the marketing automation software market in the banking and insurance industry. This is because marketing automation is a critical tool for financial institutes to evaluate the efficiency of marketing tasks and workflow, better their relationship with customers, and maximize their return on investment (ROI).
North America: Dominant Region in terms of Revenue Share
The surging demand for digital marketing, the rapid adoption of automation tools in the retail sector, and advancements in cloud computing propel market growth in North America. Also, the rising utilization of social media marketing, lead targeting techniques, search engine optimization (SEO), conversion rate optimization (CRO), etc., contribute to market growth.
The market has the presence of several global players. There is increasing prioritization of added functionalities, promotional activities, and competitive prices to differentiate among offerings. Such aspects boost market rivalry. Salesforce.com Inc, Sap SE, International Business Machines Corporation, Adobe Inc, Oracle Corporation, etc., are among the eminent companies in the market.
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