Flavored Water Market size is forecast to top US$ 14.2 Bn in 2022 and exhibiting a remarkable 10.5% CAGR

The global flavored water market is projected to reach a valuation of US$ 14.2 Bn in 2022, registering compound annual growth rate (CAGR) at 10.5% from 2022 to 2032. Flavored water sales are likely to account for ~ 6.5% of demand in the global bottled water market, valued at US$ 14.2 Bn in 2022.

How Does Flavored Water Market Historic and Future Outlook Compare?
Growth in the market is attributed to the availability of new flavors developed by beverage companies and eateries. Iconic flavours such as pineapple, orange, citrus, and others are expected to remain popular.

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However, leading brands are introducing new flavors to see how customers react to more adventurous varieties. Hence, they are combining classics to diversify with flavours. For instance, sugar-free, organic, dairy- free products are gaining immense traction.

Key players are also introducing enhanced watermelon-flavored water with a slight strawberry watermelon variation. Additionally, demand for vegan flavored water with blueberries and lemon is increasing.
How will Premiumization Affect Sales in the Flavored Water Market?
Companies are introducing innovative changes to flavored water to capitalize on growing demand for eco-friendly and premium products. Premiumization is one of the key drivers improving the sales in the market, especially in developed economies.

With improved standard of living and rising disposable income, inclination towards premium products is increasing. Hence, consumers are experimenting with new flavour profiles and product categories.

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Competitive Landscape
Market players are focusing on expanding their market presence through product launches. Rising competition in the market is also promoting high product innovation in terms of flavors, types, packaging, and marketing.

For example:

NourishCo, a partnership among Tata Global Beverages Limited & PepsiCo India Holdings Private Limited, was established with the goal of providing health and wellness hydration alternatives in the ready-to-drink segment in India. It has also entered the flavoured water sector.

Flavored Water Market by Category
By Product Type:

Still
Sparkling
By Nature:

Organic
Conventional
By Flavor:

Original
Orange
Vanilla
Lemon
Pineapple
Peach
Fruit Punch
Apple
Berry
Raspberry
Blueberry
Strawberry
Cherry
Watermelon
Cola
Coconut
Citrus
By Packaging:

Bottle
Can
Box
Cup
Pouch
By Distribution Channel:

B2B
B2C
Supermarket/Hypermarket
Departmental store
Convenience store
Online retail
Others
By End Use Application:

Beverage Industry
Brewery industry
Health and Wellness industry
Sports Drinks
Vitamin Supplements
Seltzers & Tonics
Retail

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This release was published on openPR.