Global Alcoholic Ready-To-Drinks (RTDs) Market Growth Sustained by Surging Demand from Youth

Inkwood Research estimates that the Global Alcoholic Ready-To-Drinks Market is evaluated to grow with a CAGR of 4.38% in terms of revenue during the forecasting years of 2021-2028.

"Browse 54 Market Data Tables and 55 Figures spread over 217 Pages, along with an in-depth TOC on the Global Alcoholic Ready-To-Drinks Market Forecast 2021-2028."

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Alcoholic ready-to-drinks (RTDs) are spirit-based, malt-based, or wine-based alcoholic beverages. Served in a premixed form, these drinks and are ready for consumption at any time. In addition, ready-to-drinks (RTDs) are also known as alcopops.

Increased Demand from Youth to Facilitate Market Growth

Alcoholic ready-to-drink (RTDs)/high-strength premixes are highly popular among the younger population since they possess low alcoholic content and are available in a diverse range of flavors. Alcoholic ready-to-drink (RTDs)/high strength premixes are mainly regarded as drinks for entry-level consumers and particularly for women. Moreover, the youth preferring an improved lifestyle are more inclined towards healthy alcoholic beverages with low alcohol content. Therefore, they are the ideal substitutes for individuals choosing light drinks over hard drinks, as well.

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Online Retailing is the Fastest-Growing Distribution Channel

Online retailing plays a vital role in fueling the sale of alcoholic ready-to-drink (RTDs)/high-strength premixes. Online stores offer consumers a wide variety of products to choose from. While shopping is the latest trend gaining momentum across all regions, increased smartphone consumer base, the booming e-commerce industry, and increased internet penetration are some of the key factors facilitating the online retailing segment.

Furthermore, the offers and discounts provided by online stores, free product shipping, a less time-consuming shopping process, and 24x7 access are the key factors responsible for augmenting the sales of alcoholic products via online retailing.

Asia-Pacific to be the Leading Region by 2028

Emerging nations in the Asia-Pacific are promising markets for alcoholic ready-to-drink (RTDs)/high-strength premixes. Moreover, economic developments in the region have resulted in a rise in the population's financial status, leading to increased spending or purchasing power. Since a substantial proportion of the Asia-Pacific is young, the adoption of western culture by the majority of youth as well as modernization are among the key reasons accredited to the changing lifestyles. In addition, the growing number of choices in brands and flavors, transitioning consumer preferences, and the elevated need for premium and high-quality beverages further fuel the regional market's growth.

Well-established, dominating firms are already present in the global market. Additionally, to harbor a competitive advantage and edge over other players, they continually seek packaging innovations, novel product developments, and several business strategies, including mergers and acquisitions, strategic alliances, business expansions, and vertical and horizontal integration. As a result, the industrial rivalry within the global market is high.

Bacardi & Co Ltd, Diageo PLC, and The Boston Beer Company Inc are among the top companies in the market.

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