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Event Management Platform market is expected to grow from US$ 60,011.52 million by 2028; it is estimated to grow at a CAGR of 11.5% during 2022-2028
The Insight Partners Published latest research study on "Event Management Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component [Hardware (Physical and Hybrid Check-in), Software, and Services (Professional Services, Managed Services)], Deployment (On Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others ), End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-profitable Trusts/Government Bodies, and Others) The event management platform market was valued at US$ 31,236.76 million in 2022 and is projected to reach US$ 60,011.52 million by 2028. It is expected to grow at a CAGR of 11.5% from 2022 to 2028.Event management is the part of project management that includes the creation and development of significant events, festivals, conferences, corporate parties, weddings, ceremonies, and convocations. It involves studying the brand, target audience, and technical aspects before launching an event, including huge events, such as the Olympics, and small events, such as corporate meetings. For making occasions/events successful, the well-planned arrangement of occasion/event should be organized, advertising of occasion, a regular meeting of the board, good participant board, and sound administration of occasion is required. Occasions/events require several days or months to prepare for such an experience because booking lodgings and rooms and advertising occasions are critical administrative work. The event management platform reduces the time taken by the manual process, simplifies all operations in event management, and improves professionalism and overall experience.
Several factors, such as the growing inclination toward global virtual events and a surge in industrial webinars, have been boosting the event management platform market. Further, the gamification of events to engage a larger audience and the emergence of advanced technologies are among the factors contributing to the market growth. However, the problems associated with event management platforms are restraining the market.
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Growing Inclination Toward Virtual Events
Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditure and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, ecological-friendly, and cost-efficient alternatives. The factors attributing to the growth of virtual event includes rapid urbanization and a high inclination toward using virtual infrastructure, products, and services by event companies. For purposes such as event marketing, event outsourcing and analytics, and content and social media development, huge adoption of virtual events is witnessed among small and large-scale organizations.
Virtual events have gained popularity after the onset of the COVID-19 outbreak. Due to lockdowns, organizations that planned to conduct virtual events doubled in 2020. Thus, the COVID-19 pandemic is boosting the adoption of event management platforms.
The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of the event management platform are driving the event management platform market growth.
Component-based Insights
Based on component, the event management platform market is segmented into hardware (physical and hybrid check-in), software, and services. The global event management platform market is dominated by the software segment in 2021, which accounted for 76.1% and is expected to lead the market contributing 75.0% of the overall market share in 2028.
Deployment-based Insights
Based on deployment, the global event management platform market is segmented into on premise and cloud-based. The cloud-based segment dominated the global event management platform market in 2021, which accounted for 74.6% and is expected to lead the market, contributing 78.4% of the overall market share in 2028.
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Players operating in the well-competition event management platform market are mainly focused on developing advanced and efficient products.
In 2022, ACTIVE Network and accesso have entered a strategic partnership to extend the reach of the company's solutions to the ski industry.
In 2022, Bigmarker announced their virtual and hybrid event hosting updates, including enhanced RTMP streaming capacities, live badge scanner app, blocking of certain emails, restricted access, and much more.
Event Management Platform Market-Company Profiles
• ACTIVE Network, LLC
• BigMarker
• Aventri, Inc.
• Bizzabo
• Swapcard
• Goldcast
• WebEx Events
• PheedLoop Inc.
• Zuddl
• Airmeet
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Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876
About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.
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