Sanitary Napkin Market Estimated to Expand at a Robust CAGR Over 022-2031

Sanitary napkins (sanitary wipes) are sanitary absorbent products designed to absorb and retain menstrual fluids without causing any leakage. Women are the right target market for sanitary napkins as compared to the male population including fathers and husbands of these women in most regions. A sanitary napkin consists of an absorbent pad inserted between two layers of non-woven fabric. Sanitary napkins (or pads) are available in various types and sizes. Based on menstrual flow and preferences, women need to choose a sanitary napkin of suitable thickness, length, and absorbency.

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The first disposable sanitary napkin, made of cotton and gauge, was assembled in 1896. The plastic revolution changed the entire character of sanitary napkins. Sanitary napkins began to be manufactured using superabsorbent polymer (SAP) as the absorbent material with polyethylene (PE) as the back cover. This made it waterproof. The polypropylene top layer kept it dry.

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Awareness about Feminine Hygiene, Government Initiatives, and Introduction of Organic Products to Propel Market
Emerging trends are expected to expand the global sanitary pads market size, which includes a rise in e-commerce, increased adoption of sanitary napkins, and the need for eco-friendly products. Various groups, such as iCare, Saathi pads, and ZanaAfrica, are distributing reusable and cheaper sanitary pads to improve sanitation in rural areas. The popularity of organic sanitary pads is growing worldwide due to their significant hygiene value and widespread use in both developed and developing regions. An increase in the adult women population and easy availability of products is estimated to boost the global sanitary napkins market share during the forecast period.

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Natural organic sanitary napkins are sterile and free of plastics and chemicals, which make them comfortable to use. These factors associated with eco-friendly sanitary napkins are expected to drive the demand for sanitary napkins during the forecast period. The feminine personal hygiene industry is changing rapidly and offers customizable products and services. New product developments and the usage of natural organic materials instead of plastic and synthetic materials help to increase the demand for sanitary napkins, thus consumers prefer organic sanitary napkins. Moreover, women are becoming more health conscious and leaning toward eco-friendly products.

Sanitary pads sales statistics indicate that manufacturers are developing 100% biodegradable sanitary pads made from banana fiber, one of the most absorbent natural fibers and abundant in India. Eco-friendly sanitary napkins are safer for the user because they do not contain bleach that has carcinogenic dioxins; they are completely natural sanitary napkins, thus reducing CO2 emissions during production. These new products can propel the demand for advanced products in the global sanitary napkin market. Moreover, manufacturers should innovate in cloth sanitary pads to expand their revenue streams.

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Governments in several countries are working with non-profit organizations (NGOs) to raise awareness about feminine hygiene, especially in developing countries. To support menstrual education, governments of some African countries, for example, provide free sanitary napkins to school-going girls. At least 500 million women and girls worldwide lack adequate menstrual hygiene management (MHM) facilities. Inadequate WASH (water, sanitation, and hygiene) facilities, especially in public places such as schools, workplaces, or health centers, can be a major obstacle for women and girls.

Homemade sanitary napkins are therefore promoted not only to benefit the environment but also users. Reusable pads are cost-effective and can be made at home. However, there are still some myths surrounding reusable pads, regarding their hygiene, feasibility, and absorbency. Therefore, several menstruating women prefer to use disposable sanitary napkins.

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