Press release
Digital Out of Home Market to Grow at a CAGR of 11.3% to Hit US$ 15,905.7 Million by 2027 - Impact of COVID-19 Pandemic and Global Analysis by The Insight Partners
Digital Out of Home (DOOH) Market
There has been constant growth in Digital Out of Home advertising industry. Recently Verve, one of the prominent mobile platform for location-based programmatic display and video marketing partnered with HERE in order to amplify mobile display advertisement performance and pave path for digital OOH opportunities. Besides, a geospatial technology firm Vistar Media, recently launched a solution to facilitate automotive marketers with the ability to precisely measure attribution from OOH advertisement.
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The report makes inclusion of vital information such as market size, growth rate, and valuation of each segmental, regional and country level market, and growth opportunities in related niche market segments. This information has been incorporated after a thorough study of primary and secondary sources.
The market for digital out of home is concentrated with some very well-established players across the globe. Some of the key players in the digital OOH market include JCDecaux, Clear Channel Holdings, Inc., Outfront Media, Inc., Lamar Advertising Company, Fairway Outdoor Advertising, LLC, Lightbox OOH Video Network, Bell Media, Inc., Ayuda Media Systems, Signagelive, and Real Digital Media.
Under end user segment, retail is the leading industry. The adoption of digital out-of-home (OOH) is high in this industry. Advertisement featured on digital display is mainly comes from retailers. For instance, in April 2019, H&M, a clothing retailer has executed a number of advanced deployments, such as an interactive voice mirror in Times Square, New York City. It is installed through a collaboration with digital signage provider Visual Art, digital experiences provider Ombori and Microsoft Corporation. The retail chains are considered to be the ideal environment for DOOH solutions. Geographically scattered with several departments, the CMOs in the industry greatly benefit from the flexibility and precision offered by DOOH advertisement.
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The FMCG sector is among the major contributors to the Digital OOH in retail industry, and is also expected to make the most from available information such as sales performance, weather, and time of the day. Furthermore, location based OOH is the widely adopted strategy among the retailers, where dynamic localization is not just used by FMCG and food, but the fashion retailers are also showcasing noteworthy interest in location-based DOOH content. Geographically, the market for digital out-of-home (OOH) is dominated by Asia pacific region.
Chapter Details of Digital Out of Home (DOOH) Market:
Part 01: Executive Summary
Part 02: Scope of The Report
Part 03: Digital Out of Home (DOOH) Market Landscape
Part 04: Digital Out of Home (DOOH) Market Sizing
Part 05: Digital Out of Home (DOOH) Market Segmentation by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876
About Us:
The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Healthcare, Manufacturing and Construction, Media and Technology, Chemicals, and Materials.
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