Location Based Marketing Services Market is Expected to Progress at a CAGR of 18.1% from 2022 - 2032 | Report by FMI

According to a recent FMI study, the location based marketing services market is expected to reach US$ 299.3 Billion by 2032, expanding at a high CAGR of 18.1%. The industry is likely to yield a dollar opportunity worth US$ 252.3 Billion across the 2022-2032 forecast period.

Increasing demand for mobile location-based services, the surge in demand for location-enabled mapping, tracking, and navigation solutions, and the proliferation of social media, smartphones, and location-based applications among consumers are expected to accelerate the market growth during the forecast period.

From 2015 to 2021, location based marketing services demand expanded at a CAGR of 18.8%, yielding US$ 47 Billion. Growth prospects improved further during the COVID-19 pandemic, as extensive presence of consumers on social media platforms made it easier for industries to target specific customers across different geographies. Furthermore, regulatory measures to ensure consumer safety, the proliferation of new data sources, and evolving methodology for marketing purposes is likely to promote market growth.

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Moreover, the rise in GPS-enabled precision applications, such as farming, logistics, and automotive, has created a high demand for location-based solutions. Also, the increasing demand for mobile location-based services, the surge in demand for location-enabled mapping, tracking, and navigation solutions, and the proliferation of social media, smartphones, and location-based applications among consumers are providing significant opportunities for the growth of the location-based services market.

Key Takeaways from the Market Study

Global location based marketing services market was valued at US$ 56.5 Billion by 2022-end
The U.S to account for the highest value share of US$ 90.9 Billion of global market demand until 2032
By target location, the physical locations category to be most preferred, documenting a CAGR of 18.1%
China to experience prolific market growth, surpassing US$ 40 Billion by 2032, following a CAGR of 21.1%
Based on promotion type, search result based location-based marketing to reign supreme, growing at a 17.3% CAGR

Competitive Landscape

Players in the global location based marketing services market focus on expanding their global reach through various strategies, such as; partnerships, collaborations, and partnerships. The players are also making a significant investment in R&D to add innovations to their products which would help them in strengthening their position in the global market. Some of the recent developments among the key players are:

In September 2021, BT and Oracle partnered to optimize its network resources and bring new 5G offerings to market faster. The solution will enable BT to quickly and seamlessly test and implement 5G services.
In July 2021, TomTom Virtual Horizon is designed for automated and non-automated vehicles, with and without embedded navigation. It provides a seamless connection between digital maps and ADAS functionality.
In July 2021, IBM and Atos collaborated and built a secured infrastructure for the Dutch Ministry of Defence. This infrastructure provides advanced technologies, infrastructure services, and safeguards its It system, among others.

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Know More About What the Location Based Marketing Services Market Repost Covers

Future Market Insights offers an unbiased analysis of the global Location Based Marketing Services Market, providing historical data for 2015-2021 and forecast statistics from 2022-2032.

Key Segments Covered in the Location Based Marketing Services Report

Location Based Marketing Services by Target Location Type

By Physical Location
By Location of Interest

Location Based Marketing Services by Promotion Type

Banner Display/Pop-ups Promotion of Location Based Marketing Services
Video Promotion of Location Based Marketing Services
Search Result Promotion of Location Based Marketing Services
E-mail and Message Promotion of Location Based Marketing Services
Social Media Content Promotion of Location Based Marketing Services
Voice Calling Promotion of Location Based Marketing Services

Location Based Marketing Services by Industry Vertical

Location Based Marketing Services for Retail
Location Based Marketing Services for Hospitality
Location Based Marketing Services for Healthcare
Location Based Marketing Services for BFSI
Location Based Marketing Services for Education
Location Based Marketing Services for Technology and Media

Location Based Marketing Services by Region

North America Location Based Marketing Services Market
South America Location Based Marketing Services Market
Europe Location Based Marketing Services Market
Asia Pacific Location Based Marketing Services Market
Middle East and Africa Location Based Marketing Services Market

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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