Digital Shelf Market 2021: Segmentation Analysis and Forecast to 2030

According to the Market Statsville Group (MSG), the global digital shelf market size is expected to grow at a CAGR of 18.2% from 2022 to 2030. The digital shelf is the segment e-commerce companies are focusing on and hence highly investing in it. The adoption of digitalization in the retail industry has increased recently at a significant rate attributed to the growing competition, introduction of new channels to supply goods, increasing investments in the e-commerce market, and others. In addition, retailers worldwide are providing high flexibility to the shoppers in the entire buying process, and people are also using the online platform to compare the products according to various parameters to get the best deal possible. On the other hand, the digital shelf allows people to compare and choose products from vast categories of products available. Hence the surging e-commerce industry is a major driving factor for the global digital market.

Global Digital Shelf Market Definition

The digital shelf is an online version of how a person shops at a physical store. Some of the digital components may include product assortment, product availability, images and videos, description, ratings, reviews, pricing, promotions, and more. It's the collection of digital experiences that the consumers use to find, learn about, compare, and purchase products. Everything from search engines and product pages to your website and other online material falls under this category. The digital shelf spans the entire online buying experience from research and discovery to checkout and beyond. For e-commerce brands and retailers, monitoring, analyzing, and reacting to what's happening on the digital shelf is crucial for success. Some of the e-commerce sites using digital shelves are Flipkart, Amazon shopping, and more. The digital shelves help the brands to level up their playing field. When used with accurate, up-to-date content, they help the company connect with its customers more personally and meaningfully.

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COVID-19 Impact on the Global Digital Shelf Market
The covid-19 pandemic created havoc worldwide and led to the downfall of many industries. However, industries with a technological base, such as e-commerce, experienced a sudden boom. People started relying on online shopping, first due to fear of the virus, later, some of them fully switched to preferred online platforms for purchasing products. Owing to the ease and online availability of a wide range of products, e-commerce sites are becoming more demanding by customers. Seeing the positive nature of the conusmers towards e-commerce sites, digital shelf market is expected to grow exponentially during the forecast period.

Scope of the Global Digital Shelf Market
The study categorizes the digital shelf market based on type and application at the regional and global levels.

By Component (Revenue, USD Million, 2017-2030)
Software
Service
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By Application (Revenue, USD Million, 2017-2030)
Automotive
Beauty & Personal Care
Books & Stationery
Consumer Electronics
Clothing & Footwear
Home Décor & Electronics
Sports & Leisure
Travel & Tourism
Media & Entertainment
Others
By Region Outlook (Revenue, USD Million, 2017-2030)
North America
US
Canada
Mexico
Europe
Germany
Italy
France
UK
Spain
Poland
Russia
the Netherlands
Norway
Czech Republic
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Indonesia
Malaysia
Thailand
Singapore
Australia & New Zealand
Rest of Asia Pacific
South America
Brazil
Argentina
Colombia
Rest of South America
The Middle East & Africa
Saudi Arabia
UAE
South Africa
Northern Africa
Rest of MEA
The service segment is witnessed to account for the highest market share by component
Based on component, the global digital shelf market is divided into software and service. In 2021, the service segment accounted for the highest market share in the global digital shelf market. The highest market share results from the increasing demand for services by e-commerce sites compared to the whole software. Some e-commerce companies get their websites or applications developed independently and later look for add-on services for digital shelves on their platforms.

APAC accounts for the highest CAGR during the forecast period

Based on the region the market is segmented into North America, Europe, APAC, South America, and the Middle East & Africa. APAC is estimated to hold the highest CAGR in the global digital shelf market during the forecast period. The highest market share by the region owes to economic reform programs of various countries, creating growth opportunities for manufacturers. Moreover, there is an expansion of large-scale retailers in the region, which is expected to boost the digital shelf market in the forecast period.

Key Market Players in the Global Digital Shelf Market
PriceSpider
Scan Group
Edge by Ascential
Profitero, inc.
Salsify
Dataweave
Data Impact by NielsenIQ
Contentserv Group AG
Zkong Network
ChannelSight
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Recent Developments
In Feb 2022, PriceSpider, the global player in brand commerce technology encompassing commerce enablement and digital shelf analytics, announced its acquisition of Hatch. The acquisition was expected to expand the global presence of the company. Additionally, it helps the company understand consumer buying patterns to optimize digital touchpoints globally.
In May 2021, PriceSpider announced the availability of a new solution called Brand Monitor. A digital shelf analytics (DSA) solution provides brands with data-driven information to drive consistency.
In December 2021, UNFI Brands+ partnered with Salsify and Trace One to position more than 5,000 grocery products for success on the digital shelf. According to a release, the partnership aims to create a singular, end-to-end PIM workflow.
Key Issues Addressed
What is the market size by various segmentation of the digital shelf by region and its respective countries?
What are the customer buying behavior, key takeaways, and Porter's 5 forces of the digital shelf market?
What are the key opportunities and trends for manufacturers involved in the digital shelf supply chain?
What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
What and how regulations, schemes, patents, and policies are impacting the growth of the market?
What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
The market player positioning, top winning strategies by years, company product developments, and launches will be?
How has COVID-19 impacted the demand and sales of digital shelf in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.
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Market Statsville Group (MSG) partners with companies and society to confront their essential risks and challenges to capture the enormous opportunities for them. MSG initiated its work in 2017, and since then, the brand is moving to become a pioneer in business advisory and market research services.
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