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Optimimo upgrades to become world’s best Mobile Usability Testing software

09-11-2013 01:18 PM CET | IT, New Media & Software

Press release from: SocialAppsHQ

Optimimo's latest release allows developers to improve user experience and increase revenue using heatmaps, navigation flow and usability surveys.

India, 3rd September, 2013:, a product built by developers for developers, has taken usability testing to next level with their latest release. Optimimo added Heatmaps, Navigation Flow Charts, Usability Surveys, Upgrade Popups as well as various filtering options to allow serious mobile developers create a better experience for their customers.
In past several months, mobile usability testing has proved instrumental in really optimizing the experience and maximizing monetization. Although, most developers resort to A/B Testing first, in reality, mobile usability testing requires a multifaceted testing approach including learning current usage patterns like heat map and navigation flow. Also, usability surveys are an important tool for them to completely understand how their customers view their product. is the first software in market to offer all this and a lot more that can be configured on the fly.
The CEO, Mr. Rajat Garg says “With our own apps, we realized that even with various tools available, there lacked a tool that actually solved the overall problem. On web, we have Optimizely and VWO but on mobile, we have nothing that combines everything at one place. We believe that Optimimo will solve this problem for all mobile developers and set a standard in this industry.”

About Optimimo
Optimimo is a comprehensive Mobile Usability Testing software. They have 100+ customers and are used by several large gaming companies across the globe. Optimimo is built by Shimply Software, which also runs - an All-in-one social media marketing platform used by 1.3 million businesses. Its team consists of members with background at Stanford, DCE & IIMs.

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