Air Care Market | Deep Research Study with Forecast to 2031

Transparency Market Research delivers key insights on the global air care market. In terms of revenue, the global air care market is estimated to expand at a CAGR of 3.6% during the forecast period, owing to numerous factors, regarding which TMR offers thorough insights and forecasts in its report on the global air care market.

Companies are investing in R&D to launch an exclusive collection of air care products. Manufacturers are expanding their product lines to meet the increasing demand for air care products. The rising pollution levels due to rapid urbanization and industrialization have resulted in poor air quality. The surge in pollution has a significant impact on the growth of the global air care market.

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Air Care Market: Key Segments

In terms of product type, the spray/aerosol air fresheners segment accounts for the dominant share followed by the gel air fresheners, and electric air fresheners segments. Key players in the market are primarily focusing on product innovation to cater to the increased demand. The availability of a wide variety of products is likely to boost the demand for air care products in the global market.

In terms of application, the room segment accounts for a major share in the global air care market. Air care products are considered as daily essentials within the home care environment across geographies.

Based on price, the global air care market is largely dominated by the low-price category. Affordability plays a major role in the expansion of the segment. Major players in the air care market are introducing affordable products to meet the demand of the mass market. Moreover, low-cost manufacturing and parallel imports have led to the advent of a huge unorganized market.

Based on distribution channel, the air care market is currently dominated by the offline channel. However, in the near future, sales via online channels are anticipated to rise at a fast pace.

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Air Care Market: Prominent Regions

Europe held a prominent share of the global air care market in 2020 followed by North America and the Asia Pacific. A high standard of living coupled with high disposable income is leading to the increasing demand for air care products in the Europe market. Moreover, the growing demand for natural/organic air care products that are made from natural ingredients such as essential oils, and different herbs is also fuelling the market.

Asia Pacific is projected to be the fastest growing market in the upcoming years due to rapid urbanization, change in lifestyles, and increasing purchasing power.

Air Care Market: Key Players

Key players operating in the global air care market are Air Delights Inc., Godrej Consumer Products Ltd., Henkel AG & Company KGaA, Newell Brands, Procter & Gamble Co., Reckitt Benckiser Group PLC, Rexair LLC, S.C. Johnson & Son, Inc., and Sara Lee Corporation.

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Global Air Care Market: Segmentation

Air Care Market, by Product Type
• Electric Air Fresheners
• Candle Air Fresheners
• Liquid Air Fresheners
• Gel Air Fresheners
• Spray/Aerosol Air Fresheners
• Others (Incense Sticks, etc.)

Air Care Market, by Price
• Low
• Medium
• High

Air Care Market, by Application
• Rooms
• Toilets
• Cars

Air Care Market, by Distribution Channel
• Online
o E-commerce Portals
o Company Owned Portals
• Offline
o Hypermarket/Supermarket
o Specialty Stores
o Other Independent Retailers

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