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Adobe Systems and arvato Systems Strengthen Partnership

09-09-2013 12:51 PM CET | IT, New Media & Software

Press release from: arvato systems

Marketing city – an end-to-end package of solutions that connects marketing strategy and IT

Marketing city – an end-to-end package of solutions that connects marketing strategy and IT

arvato Systems is an Adobe Business Plus Partner

• Combined marketing IT competencies for integrated customer processes
• Joint trade fair presentation for efficient marketing and media solutions at dmexco 2013

(arvato Systems) Munich/Gütersloh -- Collaborating with Adobe since early 2013, arvato Systems continues to expand its cooperation and has obtained Adobe Business Plus Partner status. The close collaboration enables the IT systems integrator (and Bertelsmann Group subsidiary) to provide even more comprehensive support to B2B and B2C clients for the challenges associated with cross-channel marketing.

arvato Systems supports companies from various industries with a comprehensive portfolio of IT solutions for information-driven, company-wide integrated marketing as well as in the sustainable management and implementation of all online and offline activities. The company relies on proven industry standards to ensure smooth processes and maximum functionality, reliability and compliance. The software and services from Adobe thus play a major role here. After all, as the world's leading provider of digital marketing solutions and digital media, the company from San Jose, California defines the state of the art in the creative production and publication of marketing content.

The focus of the cooperation between the two companies is on combining the marketing solutions from arvato Systems with the Adobe Marketing Cloud, a complete solution for analysis, social media, advertising, targeting, customer experience management, and campaign management. In addition, both companies plan joint marketing activities as well as close interaction in customer service and support.

At dmexco 2013, the leading industry event for digital marketing, arvato Systems will be represented for the first time at a joint stand with Adobe Systems: A011 – B014 in Hall 7. From September 18-19 in Cologne, the global IT services provider will address the primary challenges in modern marketing and demonstrate ways to strengthen product presence and media presence sustainably through intelligent IT solutions, hence the motto – Marketing Driver: IT. With its "marketing city", arvato Systems is also introducing an innovative and comprehensive solution package that enables marketing departments in large and medium-sized companies and corporations to optimally configure their strategies, technologies and processes. A 360-degree approach addresses the challenges of globally networked markets, reduces complexity, and maximizes marketing efficiency. IT becomes a strategic factor for success.

"The close cooperation with the world market leader Adobe underscores the high ranking that arvato Systems has earned internationally as a marketing enabler," says Eva Wittka, Head of Marketing Solutions at arvato Systems. "As an Adobe Business Plus Partner, we can support our customers more efficiently with all marketing issues in the digital environment." For the Californian software specialist, the shared commitment represents an added value, as Thomas Metzger, Partner Sales Manager at Adobe Systems, emphasizes: "The cooperation with arvato Systems was a logical step for us. As we integrate our respective expertise, we can develop important synergies for our customers – a win-win situation."

In addition to the joint activities with Adobe at dmexco 2013, arvato Systems will be presenting its IT competencies for e-commerce at the arvato stand A015 – B018 in Hall 7.1. Detailed information on the "marketing city" solutions from arvato Systems can be found at:

About arvato Systems
arvato Systems is a systems integrator with a solid reputation. We not only implement standard software, but also offer tailor-made, industry-specific and individually developed solutions. 2,500 dedicated employees at 25 sites throughout the world are always there for their customers. As part of the arvato network, a leading global BPO provider belonging to Bertelsmann, we have the unique capability to create entire value chains and combine IT with other arvato services to deliver an integrated service offer from one source. The strength of arvato Systems lies in the intelligent combination of systems integration and planning, operation and support. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entrepreneurial spirit to the table. Our solutions pave the way for your success.

arvato Systems
An der Autobahn 200
D-33333 Gütersloh

Marcus Metzner
Head of Marketing Services & Communication
Phone: +49 5241 80-88242
Fax: +49 5241 80-9568

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