RTD Cocktails Market To Raise Expressively With 11.6% CAGR By 2032 | FMI

The global RTD cocktail market is estimated to reach US$ 35.1 Bn in 2022. With sales growing at a robust 11.6% CAGR, the market valuation will top US$ and is projected to reach US$ 104.9 Bn by 2032.

RTD cocktails share the stage with low-alcoholic beverages that were introduced in the market for health-conscious consumers or consumers that are avid drinkers but have medical conditions (diabetes, obesity).

Owing to various factors such as house party culture, health concerns, convenience, and wide range of product portfolio, sales in the RTD cocktails market are expected to grow at a considerable pace over the forecast period (2022-2032).

Surging demand for low calorie beverages is influencing the demand for RTD cocktails. In response to this, players are launching low calorie and low ABV (alcohol by volume) drinks and are introducing flavours made from natural ingredients.

Cocktail manufacturers are bringing sophisticated flavors on the table such as Bergamot Sparkler, Classic Gin Martini, Spumante Molto Rosso, and others to give an elegant touch and complement it with other traditional and organic flavors.

Additionally, key players are trying to leverage social media marketing by promoting their products on Instagram to appeal the millennial population. Such marketing strategies and innovative solutions will boost the market in the forthcoming years.

"Growing demand for natural ingredients and low-sugar content in beverages, along with increasing focus on convenience, portability and easy accessibility of RTD beverages are key trends anticipated to drive the market over the forecast period," says the FMI analyst.

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Key Takeaways:

By product type, the vodka segment is expected to account for 20% of the total market share in 2022.
In terms of flavor, citrus and ginger flavored cocktails together are expected to hold a value share of nearly 43% of the global market by 2022 end.

The canned RTD cocktails segment is expected to account for 54% of the global market in 2022.
Sales in the U.S. will command 78% of the total RTD cocktail market share by 2032.

China will continue exhibiting high demand, holding 55% of the total market share in 2022.
India will emerge as a lucrative market, with sales growing at a 11.6% CAGR over the forecast period.
Competitive Landscape

Manufacturers of RTD cocktail are majorly focusing on research & development, product innovation, geographical expansion, partnerships and mergers and acquisitions to cater to a growing customer base. For instance:

In 2020, Blue Marble introduced nine new mixed drinks such as Mojito, Greyhound, Moscow Rule, and others which are prepared using natural juices, premium distilled spirits, and handmade syrups with very low level of calories.
In 2020, Cocktail Squad launched its new collection of zero sugar classy casuals product line which could be enjoyed during all four seasons.

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Explore More Valuable Insights

Future Market Insights, in its new report, offers an impartial analysis of the global RTD cocktail market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

By Product Type:

Cider
Gin
Vodka
Wine
Whiskey
Rum
Hard Seltzer
Cocktail

By Flavor:

Natural/Unflavored
Flavored
Citrus
Ginger
Apple
Vanilla
Berry
Tropical
Coconut

Plantain
Mixed Fruits

By Packaging:

Bottle
Can

By Sales Channel:

On-Trade/Food Service
Institutional Sale
Retail
Hyper market/Supermarket
Convenience Store
Specialty Stores
Liquor Shop/Beverage Exclusive
Airport Retail
Online Retail

By Region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East & Africa

The report covers exhaustive analysis on:

What is the current RTD cocktail market size?
How much share does the top 10 companies in the RTD cocktail market hold?
Which are the major countries driving demand for RTD cocktail?

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

This release was published on openPR.