Smart Fertility Tracker Market : Pin-Point Analysis for Changing Competitive Dynamics

Smart Fertility Tracker Market Outlook 2031

• The global smart fertility tracker market was valued at US$ 160.2 Mn in 2021
• The global market is projected to expand at a CAGR of 10.7% from 2022 to 2031
• The global smart fertility tracker market is anticipated to reach US$ 428.2 Mn by 2031

Analysts' Viewpoint on Smart Fertility Tracker Market Scenario

Rise in infertility-related issues across the globe, increase in number of unintended pregnancies are expected to drive the global smart fertility tracker market during the forecast period. Fertility monitoring devices help manage pregnancy by predicting the start and end of the ovulation period. Rise in awareness about the benefits of fertility testing devices among women is creating significant opportunities for the global smart fertility tracker market. Leading companies should focus on developing technologically advanced devices, such as smart ovulation trackers, to exploit lucrative revenue opportunities in the global market.

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Overview of Smart Fertility Tracker Market

Fertility trackers are used to track fertility window or ovulation day based on urine hormones and physiological parameters such as basal body temperature, pulse rate, breathing rate, sleep, and heart rate variability. The global smart fertility tracker market is projected to grow at a rapid pace during the forecast period due to the surge in infertility-related issues, lifestyle changes that adversely affect fertility rates, increase in usage of mobile-based fertility tracking apps, and growth in adoption of fertility trackers or fertility monitors for birth control.

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Launch of Technologically Advanced Fertility Monitoring Devices to Drive Market

Technological advancements in fertility devices provide the advantage of self-monitoring of female hormones. For instance, Clearblue Fertility Monitor is a handheld battery-operated monitor that provides information about the level of fertility and level of hormones such as estrogen and LH. The monitor provides accurate and quick information about fertility. In July 2021, an India-based start-up received the FDA approval and launched its Inito at-home fertility tracker in the U.S. In March 2021, Clue, a femtech company, received the FDA approval and launched its digital contraceptive app in the U.S. Thus, technological advancement is one of the key factors driving the demand for fertility trackers and fertility monitor devices.

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Increase in Usage of Fertility Awareness Methods for Birth Control to Propel Global Market

Fertility awareness methods help women track their menstrual cycle so that they can know their fertile window and most fertile days to avoid any unintended pregnancy. According to a study published by the United Nations (UN), around 7 million women experience unintended pregnancies every six months. Therefore, women are adopting various fertility awareness methods to prevent pregnancy by avoiding intercourse; or using another birth control method on fertile days.
According to the World Health Organization, the number of women wanting to use family planning has increased over the last two decades, from 900 million in 2000 to nearly 1.1 billion in 2020. The number of women using a modern contraceptive technique increased from 663 million to 851 million during the same period. In August 2018, the U.S. Food and Drug Administration (FDA) approved a birth control app called 'Natural Cycles'. Natural Cycles is a mobile medical app approved as a method of contraception. Thus, increase in usage of fertility awareness methods and rise in adoption of fertility trackers for birth control are expected to propel the global smart fertility tracker market in the near future.

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Temperature method (taking the temperature in the morning every day before getting out of the bed), cervical mucus method (checking cervical mucus [vaginal discharge] every day), and calendar method (charting menstrual cycle on a calendar) are some of the popular fertility awareness methods. Smart fertility trackers resolve the risk of manual fertility tracking method, which is particularly ineffective in preventing unintended pregnancy. Smart fertility trackers can help couples track the fertility window with an accuracy of about 99% in order to avoid any unwanted pregnancy.

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