Anti-counterfeit Packaging Market Analysis Growth Demand, Key Players, Share Size, and Forecast To 2031

Anti-counterfeit Packaging Market: Overview

The anti-counterfeit packaging market has been expected to grow at the noteworthy pace during the forecast period. These growth opportunities in the industry are owing to growing concentration of manufacturers on the brand protection in order to reduce counterfeiting. In addition to this, rising demand for the packaging products from pharmaceutical, personal care, and food & beverages industries are estimated to contribute to revenue generation opportunities in the anti-counterfeit packaging market.

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The governments and corporations around the world have been taking efforts to launch novel products against counterfeiting activities in order to safeguard consumer health and brand image. These factors are further predicted to serve as revenue generators in the anti-counterfeit packaging market.

Anti-counterfeit Packaging Market: Key Trends

Innovation costs and high setup have been required for the manufacturing of anti-counterfeit packaging. This factor further deters potential clients and new entrants from accepting the anti-counterfeit solutions that is likely to result in sluggish growth in the market. Furthermore, some existing technologies, for instance QRs and barcodes are quite easy to fake or replicate without improper consumer awareness. These factors are expected to dissuade the growth avenues in the market.

In recent years, there has been a noteworthy growth in the key manufacturing industries, for instance pharmaceuticals, food & beverages, apparel and clothing, and agriculture. The rapid growth in these industries is likely to serve with excellent breeding growing for the market companies in order to expand their operations. Further, increased sales of personal care products and pharmaceuticals during COVID-19 pandemic are also projected to create sales opportunities in the anti-counterfeit packaging market.

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Anti-counterfeit Packaging Market: Competitive Dynamics and Key Developments

On the basis of nature, the anti-counterfeit packaging market is fragmented. In addition to this, the prominent players who are dealing across the market have been incorporating new initiatives in order to bolster novel demand avenues in the market. The market players need to concentrate on the adoption of various growth strategies.

Some of these strategies encompass product upgrades, mergers and acquisitions, expansion of company footprints around the world, novel product launching, portfolio diversion, and expansion of the distribution network or platform. Along with these initiatives, a noteworthy increase in the market investment by players across different R & D activities to ensure improved and effective services to the end-users has also been stimulating growth impetuses in the market.

For instance, Avery Dennison Corporation has announced its acquisition of Vestcom in August 2021. The aim of this acquisition is to expand the offerings of company in the branded labeling for consumer packaged goods and retain industries.

The key players serving in the anti-counterfeit packaging market include:

Avery Dennison Corporation
SAVI Technology, Inc.
DuPont.
Authentix, Inc.
Zebra Technologies Corporation
3M Company
AlpVision S.A
SICPA Holding SA
CCL Industries Inc.
Applied DNA Sciences Inc.

Anti-counterfeit Packaging Market: Regional Assessment

The anti-counterfeit packaging market has been divided majorly into five regions that include, North America, the Middle East & Africa, Asia Pacific, Latin America, and Europe. North America has been estimated to hold maximum share in the market based of value. Asia Pacific and Europe are also likely to contribute to market avenues due to increasing concentration of the market players to develop sustainable anti-counterfeit packaging solutions.

Furthermore, the market avenues in Asia Pacific countries, for instance India and China are estimated to grow at the noteworthy pace. Increased consumer awareness has further resulted in more consciousness relate to product information before consumption. These factors are likely to contribute to expansion opportunities in the anti-counterfeit packaging market.

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Frequently Asked Questions:

What are the diverse growth parameters influencing the market?

The anti-counterfeit packaging market is likely to grow with growing concentration of manufacturers on the brand protection in order to reduce counterfeiting.

Which regions will contribute largely to the growth of the market?

North America, the Middle East & Africa, Asia Pacific, Latin America, and Europe

What are the recent innovations and technological advancements in the market?

Rapid growth in the packaging industry across developing countries is likely to attract growth avenues in the anti-counterfeit packaging market.

What are the emerging trends across the market?

Development of nutraceuticals and functional foods need innovative solutions in order to safeguard them from environmental and counterfeiters factors that is further attracting trends in the anti-counterfeit packaging market.

How has COVID-19 affected the market?

The COVID-19 pandemic has disrupted the supply chain in the anti-counterfeit packaging market and thus resulted in the shortage in the supply of the raw materials, for instance, labelling papers and plastics.

What will be the post-pandemic scenario of the market?

The removal of restrictions on different business and routine activities has been predicted to generate novel growth avenues in the anti-counterfeit packaging market.

What are the major threats that will dent the growth prospects of the market?

High innovation and setup costs are expected to limit the expansion opportunities in the anti-counterfeit packaging market.

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