United States Digital OOH Advertising Market Share, Size, Business Applications with Top Key Players Analysis

The IMARC Group provides extensive analysis of the United States digital OOH advertising industry covering the market trends, investment opportunities, growth trends, statistics, and industry prospects. The report offers a comprehensive analysis of the industry, which comprises insights on the United States digital OOH advertising market size, share, trends, analysis, growth, demand, statistics, and overview. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. The market is segmented by size and region. The report provides an analysis of the key trends in each sub-segment of the market, along with forecasts at the global and regional level from 2022-2027. The report also includes competitive landscape of major key players in the industry along with emerging trends in the market.

Informed covered in the report:
• Historical market data from 2016-2021
• CAGR of the market during the forecast period 2022-2027
• Detailed information on factors that will drive market growth during the next five years
• Precise estimation of the Keyword market size and its contribution to the parent market
• Upcoming market trends and changes in consumer behavior
• A thorough analysis of the market's competitive landscape and detailed information on key players
• Comprehensive details of factors that will challenge the growth of smart meters market key players

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Industry Overview and Application:

Digital out-of-home (OOH) advertising is the marketing channel that digitally displays promotional media in outdoor public spaces. The digital displays aids in rotating multiple advertisements within the physical confines of a single space or banner. Unlike traditional advertising, digital OOH advertising is powered up with AdTech- geofencing, tracking, retargeting, personalizing, attribution, and measurement. In the United States, digital OOH advertising has gained prominence as it reduces human intermediaries, optimizes revenue for the media owner and helps marketers save expensive print costs.

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Industry Trends and Drivers:

The United States digital OOH advertising market is primarily driven by rapid digitization and the growing penetration of the internet, facilitating internet-based advertising platforms to use virtual screens, motion graphics and projectors. Besides this, the introduction of interactive and digital billboards that can to engage the audience effectively is acting as another major growth-inducing factor. It comprises digital signages installed across various locations such as airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores and movie theaters. Furthermore, with advancements in technology, manufacturers have launched miniature and LED display technologies targeting a specific audience to promote their products in the market. Moreover, the improvement in audience measurement, rising traffic congestion and increasing media fragmentation are some of the other factors propelling the market growth.

United States Digital OOH Advertising Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape with Key Players:

The competitive landscape of the United States digital ooh advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Key Market Segmentation:

The report has segmented the United States digital ooh advertising market on the basis of format type, application, end use industry and region.

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Breakup by Application:

• Outdoor
• Indoor

Breakup by End Use Industry:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

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Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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