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Caboodles- The Fashion Icon Grows Up

08-30-2013 12:52 PM CET | Fashion, Lifestyle, Trends

Press release from: k101 Agency

/ PR Agency: k101 Agency
Chicago, IL (August 2013) – Caboodles, the leader in the cosmetic organization category since the unveiling of their iconic pink box in 1987, has grown up alongside millions of women and girls that have coveted these figures of form and function. They are celebrating their second season as a proud supporter of Mercedes-Benz Fashion Week and will celebrate by hosting the Caboodles Lounge on Thursday, September 5 and Friday September 6 in the Event Lobby. In addition, Caboodles will be the sole cosmetic case sponsor for The Rachel Zoe Collection Spring/Summer 2014 Fashion Show taking place in the Studio at Mercedes-Benz Fashion Week at Lincoln Center on September 11.

Fashion and beauty lovers alike are invited to connect, recharge, tweet, like and share all the happenings from Mercedes-Benz Fashion Week in real time in a digital safe haven from the fashion frenzy. Located in the Event Lobby; editors, bloggers, vloggers and anyone with a smart device can connect to Caboodles on Facebook, Instagram (RealCaboodles) and Twitter (@RealCaboodles) via an exclusive internet ready hot-spot.

The festivities will kick off with a live “Throwback Thursday” Twitter party with the original face of Caboodles, 80s pop star, Debbie Gibson, on Thursday, September 5 at 11:00am EST. By using the hash tag #CaboodlesMBFW and #TBTChat fans can tweet with Debbie about Caboodles and all things pop culture from the 80s, 90s and now with opportunity to win a Caboodle signed by Debbie Gibson.

In addition to “connecting” with Caboodles in their Lounge, MBFW guests are invited to walk the Caboodles pink carpet, take a sneak peek at the new, sophisticated look of Caboodles and have the opportunity to win exclusive invitations to premier runway shows and other prizes.

“We are thrilled to return this year with the Caboodles Lounge,” said Stephanie James, Vice President of Sales & Marketing. “Caboodles has grown into a contemporary fashion icon, so it’s exciting to interact with our original face of Caboodles, Debbie Gibson, and to also have the opportunity to align with one of today’s most influential style icons, Rachel Zoe. We want to show women that we have evolved alongside them and that being organized is a thing of beauty.”

About Caboodles:
Since 1987, Caboodles has been helping women of all ages prepare for life’s possibilities. With an extensive line of Grande Train Cases, Specialty Cases, “IT” bags and Crystal Clear Trays, Caboodles creates fun, playful cosmetic organization products designed to fit every style and need. The Caboodles mission and philosophies are grounded in creating fashion-forward, playful organizational products that foster a sense of creativity, individuality—and a touch of glamour—while never sacrificing function. Their fashion forward, creative customers are unique, cheeky and altogether organized, whether they are housing an ever-growing nail polish collection and professional makeup tools or neatly storing art and office supplies. Caboodles is constantly looking to provide girls and women with the most innovative styles and continually gains inspiration from a variety of vintage and modern prints, timeless silhouettes and current color trends. The brand offers an extensive line of products, ranging in price from $5 to $75 and sold at national mass and specialty retailers. Committed to the empowerment of women and girls, Caboodles is also involved in a variety of charities, including Polished Girlz, Step Up Women’s Network, Today Show Charitable Foundation, and Boys and Girls Club.

k101 Agency
1115 N Hermitage, Unit C
Chicago, IL 60622

Press Contact:
Kirsten Opsahl, k101 Agency
Kirsten@k101agency.com
312.265.8373

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