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Mezcal Market to Register a Healthy CAGR of 13% for the Forecast Period, 2019-2027
Besides, this is the kind of an expense-preferences combination that is not changed easily. Moreover, since the community is strong and growing at a steady pace, reputation of this market will be brawnier than ever. It comes as no surprise then that the market landscape is witnessing big players diversifying their product catalogue, dabbling with organic and all natural drinks in particular.
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Tequila to be the Highlight of the Market, Giving Rise to New Trends in Consumption
Traditionally, tequila has been a drink that is consumed in the form of shots but recently, a new trend has shot up in the Mezcal market where it is shown that it can be sipped to be savored. Thus, a 100% agave tequila is seeing a rise in demand as never seen before. And, this in drink in itself has attracted a new class of drinker - that opt for luxury, premium palette products over convenient price points. Besides, plenty of celebrity endorsement is pouring in, which is contributing positively to tequila, and thereby Mezcal market.
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Asia Pacific Excluding Japan to be an Attractive Region Creating Untapped Opportunities of Growth
In the Global Mezcal Marker, a regional break down of overall growth shows North America will hold a dominant position owing to a refined palette and high levels of disposable income.
However, it will be Asia Pacific Excluding Japan (APEJ) that will project a high growth trajectory, owing to a massive shift in a taste for a very new segment of consumers who are seeing a rise in disposable incomes, owing to great economic performance of their respective nations. Besides, these is rapid urbanization and westernization propelling people to inculcate a western palette and dietary pattern. To add to this, there is awareness regarding opting Mezcal beverages over alcoholic drinks that is contributing to growth in the global Mezcal market positively.
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Moreover, good economic performance by economies in the region, coupled with rapid industrialization is boosting investor faith in the Mezcal market.
The above mentioned information is obtained from a TMR report titled, "Mezcal Market (Product:Mezcal Joven, Mezcal Reposado, Mezcal Anejo; Concentrate: 100%, Mix Tequila; Sales Channel: HORECA, Specialty Stores, Modern Trade, Online Retailers, Other Sales Channels)-Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019-2027".
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It is segmented into:
By Product
• Mezcal Joven
• Mezcal Reposado
• Mezcal Anejo
By Concentrate
• 100% Tequila
• Mix Tequila
By Sales Channel
• HORECA
• Specialty Stores
• Modern Trade
• Online Retailers
• Other Sales Channels
By Region
North America
• U.S.
• Canada
Europe
• Germany
• U.K.
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• Japan
• Australia
• India
• Rest of Latin America
Middle East and Africa
• GCC Countries
• South Africa
• Israel
• Rest of Middle East and Africa
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