Press release
Marketing Automation Market Business Status and Outlook by 2031
The demand for global marketing automation market is rising in recent times, owing to the rising amount of investments in the cloud computing as well as automated marketing solutions. Used by both large enterprises as well as small and medium sized enterprises, the global marketing automation market survey elaborates on various services and software solutions offered by the industry players. The sales of the global marketing automation solutions are particularly high in various end use industries, including IT and telecomm, healthcare and life sciences, education, manufacturing, logistics and transportation, energy and utilities, BFSI, travel and hospitality, retail and consumer goods, media and entertainment, government, and automotive, among others. The key applications, favoring the positive sales projections in global marketing automation market include email marketing, social media marketing, analytics and reporting, activity tracking, sales conversion tracking, campaign management, lead nurturing and lead scouting, inbound marketing, and site tracking, among others.
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Global Marketing Automation Market: Major Trends and Drivers
The growing demand in the global marketing automation market can be attributed to the rising rate of adoption of the novel and innovative as well as cost effective marketing solutions offered by the leading industry players. Furthermore, the rising number of marketing channels to reach the customers is also driving the need for effective and one stop solutions for marketing. This trend is also anticipated to drive the future market demand for marketing automation solutions. On the other hand, the survey report on global marketing automation market also predicts that the presence of various concerns pertaining to privacy and security of confidential data may restrict the adoption of the solutions and software from the global marketing automation market.
The advent as well as the increasing utilization of modern technologies and technology powered tools, including techniques such as artificial intelligence or AI as well as machine learning or ML to deeply understand and make changes according to - consumer behavior is also triggering high demand from the global marketing automation market. Additionally, the rising adoption of these novel marketing automation solutions among countless small and medium sized enterprises across the world is also expected to drive the development of the global integrated cloud management platform market within the next few years.
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Global Marketing Automation Market: Key Players and Manufacturers
The incumbent and major participants and manufacturers operational in the global marketing automation market focus on various growth and development techniques, including new product launches, strategic partnerships, expansion of production capacity, and joint ventures, among others. The leading manufacturers and players operational in the global marketing automation market are Adobe, Oracle Corporation, Microsoft Corporation, Keap, Sendinblue, Act-On Software, SAS, SharpSpring, IBM Corporation, Salesforce, HubSpot, Thryv, Teradata, Active Campaign, GetRepsonse, and ClickDimensions, among others. The leading manufacturers in the industry are adopting various strategies to promote sales growth for global marketing automation market. These include product innovations, new product launches, and product enhancements, among others.
Global Marketing Automation Market: Regional Assessment
The sales of global marketing automation market are high in the geographical region of Asia Pacific, owing to the rising IT and automation spending in various end use industries in the region. The demand analysis of global marketing automation market projects that the Asia Pacific region is most likely to emerge as the dominant regional industry in the overall global marketing automation market. Furthermore, the increasing adoption of latest technologies including cloud computing as well as internet of things or IoT is also expected to positively impact the global marketing automation market outlook in coming years. However, the lack of awareness pertaining to these novel solutions in various regional and local small and medium sized enterprises may hinder the growth within the global marketing automation market in Asia Pacific in coming years. Other significant regions that record notable growth opportunities in global marketing automation market include North America as well as Europe.
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