Flavored and Functional Water Market : Business Analysis, Revenue and Forecast to 2030

Flavored and Functional Water Market to Gain Advantage of Increasing Population Sections Suffering from Obesity

Flavored and functional water is a product that contains a combination of purified water and water that is obtained from different herbs, minerals, and vitamins which offers instant energy to consumers.

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Flavored and functional water has witnessed high demand among various population sections since they offer increased health benefits such as appetite control, blood regulation, and weight management and also incur decreased switching expenditure. Hence, they have emerged as suitable alternative for products such as soda which has helped in growth of global market.

Rising population sections suffering from obesity has emerged as key growth driver for global flavored and functional water market.

Another factor that has triggered the growth in overall flavored and functional water market is the rising aging population in leading economies globally, which has led to increased need to remain healthy and thereby fueled the demand for flavored and functional water.

Increasing Consumer Preference for Healthier Beverages Fuels Growth in Overall Flavored and Functional Water Market

Consumers worldwide are adopting different lifestyles and looking for alternatives that contain reduced sugar content and healthier beverages, with more nutrients, as compared to normal water. As a result, this has led to a surge in demand for flavored and functional water, thereby fueling overall market growth.

Availability of flavored and functional water in extensive range of flavors has also helped fuel product demand and triggered the growth in overall market.

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Rapid Urbanization in Developing Economies Propels Overall Flavored and Functional Water Market

Other factors such as rapid urbanization and industrialization, especially in developing economies and rising disposable income among different population sections have also contributed to growth in overall flavored and functional water market.

Supermarkets have made the largest contribution, in terms of revenue, to overall market because of consumers opting to verify products and check for the presence of ingredients in these products prior to purchase in leading economies globally.

It is expected that offline distribution channels will continue to contribute significantly to global market, in future.

North America Emerges as Leader in Global Functional and Flavored Water Market, Asia Pacific Offers Lucrative Growth Potential for Future

In terms of region, North America has emerged as maximum revenue-generating region in overall flavored and functional water market because of increasing consumer preference for bottled water in countries such as US and Canada, contributing hugely to market growth in the region.

Presence of several well-established market players in these countries has assisted the growth of flavored and functional water market in the region.

Growing customer awareness about consumption of functional beverages in countries such as India and China is expected to help Asia Pacific emerge as dominant region in overall market.

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Owing to ease of availability of key resources such as land and labor, prominent players in global flavored and functional water market could establish production units or research and development centers which could further fuel market growth in the region.

Growth strategies such as novel product launches could be key, revenue-generating growth strategy for leading players and gain a competitive edge over other players.

Prominent Player Presence Intensifies Competition in Global Flavored and Functional Water Market

The global flavored and functional water market is extremely competitive, with the presence of several prominent players. Some of these players include The Coca Cola Co., Kraft Foods, Nestle SA, PepsiCo Inc., and Cargill. Emergence of novel market players could help further intensify competition in global market.

Research and development undertakings could be key growth strategy for leading players in overall flavored and functional water market, in future.

Prominent flavored and functional water market players could sign collaborative agreements with smaller players in a bid to expand their market presence and increase their revenue shares.

The global flavored and functional water is segmented as follows:

By Product

Flavored Water
Functional Water

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